Motivator And Inhibitor Factors Influencing Small Medium Sized Enterprises (Smes) In West Malaysia To Adopt E-Commerce
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Date
2016-08
Authors
Lim, Seng Chee
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Abstract
The e-Commerce adoption among small and medium sized enterprises in Malaysia is low. It does not reach the target set in government’s plan. The objective of this study is to investigate the level of e-Commerce adoption among SMEs and to examine the relationship between perceived benefits, perceived barriers, top management support, organization readiness, competitor pressure, government support and e-Commerce adoption. Besides that, three variables: managerial productivity (MP), operational support (OS) and strategic decision aids (SD) from Perceived Strategic Value (PSV) are used to study the moderation effects of these determinant variables. The finding shows that the level of e-Commerce adoption is moderate. The determinant variables of small sized SMEs category to e-Commerce adoption are top management support, organization readiness, competitor pressure and government support. On the other hand, the determinant variables for medium sized SMEs category to e-Commerce adoption are top management support, competitor pressure and government support. The OS has moderation effects on medium sized SMEs. This study confirmed that the importance of the OS has influence on top management level or top manager perception of e-Commerce technologies in term of implementation in their organization to increase effectiveness.
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The e-Commerce adoption among small and medium sized enterprises , in Malaysia is low.