Organizational resources, networking resources, marketing cap abilities and export performance: evidence from thai agro-based firms
| dc.contributor.author | Tooksoon, Phadett | |
| dc.date.accessioned | 2015-07-30T01:35:42Z | |
| dc.date.available | 2015-07-30T01:35:42Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | The Thai economy is very dependent on rhe agro-hased sector. The availabilirv of ~1bnndant resources has enabled fim1s in thi::: :::ector to play a fundamental role in the economic development and employment for the population. This study is undertaken to identify the competitive strength of firrns in the agro-bascd sector and their export performance. The resource-based view and the social capital theory provide inputs into the research frzm1C\\ ode ll is proposed that organizational resources comprising of reputation resources, financial resources, human resources, and research and development and technology resources contribute positively to the firm's expor1 perfom1ance. Besides that the fim1's effort to acquire extemal resources through netvvorking Yvith business netwmk, institutional networks and knowledge network are expected to comribute to firm's export performance. Such relationship however is expected to be mediated by marketing capabilities, which are comprised of product, price, distribution and promotion. Two dimensions of export nerfonnance are used. namelv economic and non-economic measures. The .L - • participating firms in this study are dmwn from the Exporter Directory published by the Department of Export Promotion (DEP) Thailand. Based on the data analysis, it was determined that only financial resources are positively related to non-economic measure of export performance. Meanwhile among networking resources only business network is statistically significant and positively related to both economic and non-economic measures of export performance. As regards to marketing capabilities, two dimensions of marketing capabilities, price capability and promotion capability, are significant predictors of both dimensions of export pcrfonnance.on the mediation effect of marketing capabili1ies, the relationship betweei1 financial resources and non-economic measure is partially mediated by benveen business nc\V1(>rk and both economic and non-economic measure of export perfonnance. A:: re;).<:rds to promotion capabilit)', the result shov,;s that it is a partial mediator bet,,.ceen business net\:vork and economic measure of export performance. The findings of the study sho\v that export performance is dependent on the availability as well access to financial resources and external resources. Investment in nenvorkinQ \Yiih trade facilit<Hinrr organizations such as financial institutions and --~ ';::) .__ other:; involved in the supply chain is a prerequisite for successes. The importance of enhsncing the finn's capabilities in managing price and promotion should not be overlooked. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/908 | |
| dc.language.iso | en | en_US |
| dc.subject | Networking resources | en_US |
| dc.subject | Thai Agro-based firms | en_US |
| dc.subject | Maketing capabilities | en_US |
| dc.title | Organizational resources, networking resources, marketing cap abilities and export performance: evidence from thai agro-based firms | en_US |
| dc.type | Thesis | en_US |
Files
License bundle
1 - 1 of 1
Loading...
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: