G-group e-shopping with drive-through (eWay): effective drive-through operation for eWay
| dc.contributor.author | Huoi Ying, Guan | |
| dc.date.accessioned | 2015-05-22T03:16:20Z | |
| dc.date.available | 2015-05-22T03:16:20Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | Customers purchase grocery from retail stores to fulfill living needs and requirements. The current purchase model in Malaysia requires customers to walk in to the store to perform purchase activity, predominantly referred to as traditional purchase store. In view of this, Ggroup implements a product and service 'eWay' e-shopping with drive-through to resolve problems of parking, item search from the aisle and long queue in retail store. Mainly, electronic grocery shopping (EGS) from eWay can address these customer pains. Today the common distribution model applied in retail businesses in the market are EGS with direct home delivery. Some of the challenges still found in EGS with home delivery are preservation temperature requirement, limited delivery window particularly. Thus, an yxploratory and new distribution of EGS being suggested, it is EGS with drive-through. The features for the electronic shopping are introduced in product or service development section for the solutions to customer problems. Drive-through research is carried out for this new distribution of EGS. The research is effective drive-through operation for eWay. Effective operational results carne from comprehensive approach on technology, people and process. The attributed areas for technology, people and process in contributing to the effectiveness was also studied and measured through the design research methodology. The findings showed a feasible drive-through service with a total of eight purchases in a customer order was able to be completed within five minutes from the work group. The service time at the counter is clocked with the drive-through timer installed in the customer collection booth counter based on the benchmark of 'QSR', Quick Service Restaurant service time performance. It showed less than tive minutes of processing time for a customer's collection from the collection booth counter. The result of the processing time shows that it was able to meet the packages offered in e Way which is, Priority order requires to be fulfilled in one hour xiv and the normal order in two hours. To achieve all this, Smart card system is used as a control system to manage the car traffic in the drive-through lane and a warehouse is set up next to the collection booth counter. Hence it can be concluded that effective drive-through operation can be achieved through optimization of specific measurable service goals and technologies. G-group, a family based of business comprises of three business shareholders, targets to collaborate with hypermarket to launch eWay. The sales revenue for G-group is projected with RM 269,373.50 in the first year, RM 1,446,530.00 and R..\1 3,434,269.50 on the second and third year respectively. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/698 | |
| dc.language.iso | en | en_US |
| dc.title | G-group e-shopping with drive-through (eWay): effective drive-through operation for eWay | en_US |
| dc.type | Thesis | en_US |
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