SMARTKIDS: FACTORS AFFECTING CUSTOMER SATISFACTION ON THE CURRENT TEACHING SYSTEM OF KEMAS PRE-SCHOOLS
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Date
2010-12
Authors
ZAKARIA, ZAKARIA
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Abstract
This dissertation is SmartTech Enterprise planning whose aim is to provide
the best pre-school education learning system whereby parents and kids will benefit
most. SmartTech is a new established company and is now proposing a system called
"SmartKids" for the development of the children's creativity with a structured
educational syllabus for kids between the ages of four to six years old. SmartKids is
an educational learning system designed as games to attract kids to play while
learning at the same time. Smm1Kids is designed and marketed as a strategy based on
the findings of three supported hypotheses. As a start, SmartKids offer two packages,
one is for KEMAS pre-school and the second package is for Home version. The first
target.customers are KEMAS and parents. However, should the above version fail,
the target market will be private preschools and parents for home user version. At
present, parents and teachers are dissatisfied with the teaching methods of KEMAS
pre-school which is still using traditional methods. From the interview results,
teachers agree that interactive games learning help support the effectiveness of
traditional teaching in the classroom. KEMAS class size consists of twenty-five kids
per classroom with one teacher in charge thereby there insufficient attention pay to
every kid. The objective of the research is to detern1ine the level of customer
satisfaction with the cunent teaching method in KEMAS pre-school. As well as to
investigate the relationship bet\\een ser\icc· quality factors and customer satisfaction.
In this research. the model shown is the most appropriate service quality adopted.
The research model adopted is Higher Education Performance Scale model
(HEdPERF). SmartTech projected profit before tax for year 2012 is (RM 9,981,230)
and for 2013 is (RM 14,239,803). Meanwhile there is no profit return on 2011.
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SMARTKIDS: FACTORS AFFECTING CUSTOMER SATISFACTION