Advertising strategies in Television Malaysia's advertisements
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Date
1982
Authors
Chellammal Vasudevan
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
This is a study to find out about advertising strategies in our local advertisements .Advertisements as we know,are part and parcel of life,we are bombarded with advertisements every where we go
Description
Keywords
Fishery management , Advertising strategies , Television Malaysia's advertisements , Handbooks