Supply chain management and performance at case study company
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Date
2018-05
Authors
Amirul Asraf Azmi
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Abstract
The fast changing economic condition such as global competition and customer
demands for high quality product and reduce lead time has a major impact on
manufacturing industry. Supply Chain Management (SCM) is the integration and
strategic alliance involving all the value-creating elements in the supply manufacturing,
manufacturing and distribution from raw material extraction, the transformation
process and end user consumption. As such, management are focusing on SCM to gain
competitive advantage SCM is the one of the most important management practices for
determining world class performance. The study explores the current SCM practices at
a case study company. Data are collected from 25 respondents from the supply chain
and logistic department in the company. It is found that the company adopt the SCOR
model for their SCM. The performance of SCM from the customer perspective,
financial perspective, learning and growth perspective and internal business perspective
are also determined. These are used as the performance indicators of SCM. It is
observed that the company did not give strong emphasize on financial issues in
describing its performance. Overlooking this issues, may hinder the operational
performance which may results in Supply Chain (SC) not being optimized. It is
important for management from supply chain management to consider all these
parameters when implementing supply chain practices in the supply chain. The
relationships between supply chain management and supply chain performance are
analysed using the Balanced Scorecard (BS) Method model. It is found that effective
SCM will have an impact on SC Performance. A Balanced Scorecard tailored for the
company is a put forward. This will help the company to recognize the issues and areas
that need to be address.