Corporate Social Responsibility(CSR) In Malaysia - Ontological And Epistemological Research Orientation In Building Theoretical Foundations

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dc.contributor.authorNasruddin, Ellisha
dc.contributor.authorBustami, Mohammad Reevany
dc.date.accessioned2019-10-03T03:23:47Z
dc.date.available2019-10-03T03:23:47Z
dc.date.issued2012
dc.description.abstractThis research has studied CSR, through broad inclusiveness of stakeholders and dimensionality of nitiatives/activities. The inclusiveness of stakeholders provides a framework for understanding the extent of ~orporate commitment towards socially responsible behaviour. More so, th is research delved into an extensive approach in understanding the manisfestation of stakeholder-oriented society in both Klang Valley ~s well as in Penang- its frame of reference is the ontological as well as the epistemological aspects of the esearch. The theoretical framework (a CSR relational matrix) underpinning th is research proposal relates to he ontological dimension of this research. The epistemological aspect of this research entails employed an ~bductive research strategy (Blaikie, 2000) which makes use of only sensitising concepts to direct the esearch, which led to the creation of first and second-order constructs (Schutz, 1963). The horizontal axis of the CSR re lational matrix charts the levels or dimensions of corporate ~ctivi ties , namely (1) attitudinal-awareness, (2) knowledge-skills, (3) behavioral, and (4) result-impact. The ~ertical axis maps the relational aspects of CSR. It provides an analytical mapping of CSR vis-a-vis various ~takeho lders, which comprise (1) employees, (2) community, (3) environment, (4) customers (5) ~overnment, (6) suppliers, (7) industry players, and (8) investors. Research findings from 49 companies (both in Penang and Klang Valley) interviewed, showed that here are five typologies of CSR initiatives: reputation-linked, human-capital linked, ethnically-culturally inked, product-service linked, and personality-linked. Based on the CSR matrix, there is an overwhelming f,!oid in fourth dimension the results-imoact dimension and, that CSR is viewed as community-oriented, environment-related and emolovee/customer-related.en_US
dc.description.sponsorshipMinistry of Educationen_US
dc.identifier.urihttp://hdl.handle.net/123456789/8918
dc.subjectAnalytical mapping of CSRen_US
dc.subjectAbductive research strategyen_US
dc.subjectOntological and epistemological approachen_US
dc.titleCorporate Social Responsibility(CSR) In Malaysia - Ontological And Epistemological Research Orientation In Building Theoretical Foundationsen_US
dc.typeTechnical Reporten_US
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