Personalizable Models For Business-To-Business Information Interchange In Communication Layers

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Date
2011-11
Authors
Ting, Tin Tin
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Publisher
Universiti Sains Malaysia
Abstract
Business-to-Business standards have been proven in increasing the efficiency of the document interchange procedures by eliminating human interventions. However, the integration standards contain inherent inflexibilities in the communication layers. This thesis has attempted to review the existing standards by promoting and integrating possible personalizable modelling concepts into the standardized document interchange procedures. A conceptual framework for personalization modelling is the main research outcome. In particular, the push-pull models derivation and generation can be visualized by 3-circle Venn Diagrams and more formally expressed using the Set Theory. The main challenge is to produce a set of rules that could avoid user-role relationships contradiction within each model. In order to provide a conceptual means for comparing models, from different sources, a set of notations for specifying the strengths and weaknesses of the personalization features is proposed. The notations are used in a specially derived formula to estimate each model‟s Personalization Index. The challenges encountered in the estimation process are the identification of personalization features from diverse structures, contents and intentions, and the way to balance between the strengths and weaknesses. With the incorporation of personalization indices into B2B standards, researchers would then be able to quantitatively compare different types of models. It was found that the proposed set of push-pull models has a Personalization Index of 0.6, compared to 0.5 for DINET and 0.4 for RosettaNet. This shows that the proposed push-pull model has the best personalizability level, with 1.0 being the highest possible personalization level.
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Keywords
Personalizable models for business-to-business , information interchange in communication layers
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