User Acceptance towards a Personalised Hands-Free Messaging Application (iSay-SMS)
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Date
2010-06
Authors
See, Mei Yean
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Abstract
The mobile phone usage in Malaysia is spreading rapidly and has gone through great
changes due to new developments and innovations in mobile phone technology.
There is no doubt that more and more Malaysians are using SMS instead of making
voice calls. In order to satisfy the needs and demands of users, mobile phone
manufacturers are constantly adapting and innovating to ensure that they can survive
in this very competitive market. An important innovation in SMS technology lately
is the speech recognition technology. This technology can convert voice messages
into text messages. In other words, messages can be voice/speech typed. Currently,
voice messages can only be converted into text messages in the form of
, normal/standard text using fully spelled words. JR Communication foresees that
SMS can be more attractive and widely used if voice messages can be converted into
text messages in the form of abbreviated text using abbreviations, emoticons and
symbols. With this in mind, JR communication plans to develop and introduce a
software application which uses either standard or abbreviation text messaging
dictionary to SMS. This will be known as hands-free messaging application (iSaySMS).
In order to evaluate the level of acceptance of iSay-SMS, JR Communication
had conducted a survey. Among various technology acceptance models studied,
MOPTAM was chosen as the basis of the survey. The result ofthe survey concluded
that iSay-SMS would be accepted by the majority of mobile phone users because of
its ease of use. The high level of acceptance of iSay-SMS shows that this software
application is a viable project.
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Keywords
Hands-Free Messaging