Investigating users' willingness to publish from the privacy perspective
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Date
2009
Authors
Chan, Hoon Hong
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
WeCare Sdn. Bhd. is a start-up company that manages Cancer Patient Portal.
Cancer Patient Portal offers a loving and friendly place where cancer patients can make friends, write a blog, share information, and give as well as receive support from their
family and friends. To enhance Cancer Patient Portal market value, publishing and
online consultation modules will be added to provide services to the cancer patients,
their family members and friends, medical specialists and publishers. Users especially
cancer patients can publish their experiences and life's journey via publishing services.
Those newly written experiences will be compiled as books by the publishers. Besides
that, users are allowed to subscribe e-books and online articles to get information related
to healthy lifestyle and experiences via Cancer Patient Portal. They also can get second
opinions from doctors through online consultation services.
Since publishing service is new to users, WeCare management has conducted a
research on investigating users' willingness to publish in Cancer Patient Portal from the
privacy perspective. Survey via questionnaires and interviews were conducted to help to
understand the privacy concerns of the users especially among the cancer patients.
Privacy in publishing is one of the key factors that will determine the success or failure
of publishing service via Cancer Patient Portal. A good privacy for publishing service
can be managed to attract and encourage the user to utilize the publishing service, raise
user satisfaction levels and increase the return of investment of the service.
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The results of questionnaires and interviews after analysis reflect that users are
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willing to publish their experiences via publishing service in Cancer Patient Portal. We
found that privacy factors have influenced on the willingness of users especially cancer
patient using publishing service in Cancer Patient Portal. It is also implied that users are
willing to publish in Cancer Patient Portal.