Impact Of Technological, Organizational And Environmental Factors On Intention To Continue Using B2b E-Commerce By Small And Medium Enterprises (Smes) In Jordan
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Date
2018-08
Authors
Sarhan, Lubna Abdulhussein
Journal Title
Journal ISSN
Volume Title
Publisher
Universiti Sains Malaysia
Abstract
The adoption of electronic commerce (e-commerce) for the Business to
Business (B2B) business model category in business operations is currently no
longer a privilege merely to large organizations; the small and medium enterprises
(SMEs) can also benefit from the adoption. Although the SMEs are considered to
play a major role in the economic growth for most nations, they are generally moving
slower towards adopting B2B e-commerce compared to larger organizations.
Subsequently this makes SMEs more susceptible to any changes in the economic
conditions as they would have relatively low levels of competitiveness. It is
important to determine the factors influencing intention to continue using B2B ecommerce
by the SMEs so that they can effectively use it without wasting their
limited resources. Many studies have been done on the adoption of B2B e-commerce
but most of them focus on large organizations. Therefore, this study aims to examine
the factors that effect the intention to continue using B2B e-commerce among the
manufacturing SMEs in Jordan using the Technological, Organizational and
Environmental Model (TOE) that has been developed by Tornatzky and Fleischer.
The quantitative method has been applied in this study where data collection has
been done using self-administrated questionnaire distributed to the SMEs in the
manufacturing sector in Amman. The total number of valid questionnaires is 251,
constituting a response rate of 55.8%. Data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique indicates that relative
advantage, top management support, competitive pressure and information intensity
have significant indirect effect on intention to continue using B2B e-commerce,
through perceived usefulness. Perceived usefulness, from the Technology
Acceptance Model (TAM), mediates the relationship of two factors: top management
support and competitive pressure, with intention to continue using B2B e-commerce.
External information technology support, a new moderator variable, is applied to
moderate the effect between perceived usefulness and the intention to continue using
B2B e-commerce. The findings of the study are important in tending the issues that
affects the use of B2B e-commerce as they can be beneficial to managers of the
SMEs, information technology vendors, e-commerce developers as well as the
government in drawing a roadmap for increasing B2B e-commerce usage and
expanding the benefits of the usage. Moreover, the conceptual framework of the
study provides the explanation of factors affecting the intention to continue using
B2B e-commerce of the SMEs in the manufacturing sector, contributing to the
knowledge particularly in the area of information systems and generally in the
context of B2B e-commerce technology in developing countries.
Description
Keywords
Computer Science