Impact Of Technological, Organizational And Environmental Factors On Intention To Continue Using B2b E-Commerce By Small And Medium Enterprises (Smes) In Jordan

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Date
2018-08
Authors
Sarhan, Lubna Abdulhussein
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Universiti Sains Malaysia
Abstract
The adoption of electronic commerce (e-commerce) for the Business to Business (B2B) business model category in business operations is currently no longer a privilege merely to large organizations; the small and medium enterprises (SMEs) can also benefit from the adoption. Although the SMEs are considered to play a major role in the economic growth for most nations, they are generally moving slower towards adopting B2B e-commerce compared to larger organizations. Subsequently this makes SMEs more susceptible to any changes in the economic conditions as they would have relatively low levels of competitiveness. It is important to determine the factors influencing intention to continue using B2B ecommerce by the SMEs so that they can effectively use it without wasting their limited resources. Many studies have been done on the adoption of B2B e-commerce but most of them focus on large organizations. Therefore, this study aims to examine the factors that effect the intention to continue using B2B e-commerce among the manufacturing SMEs in Jordan using the Technological, Organizational and Environmental Model (TOE) that has been developed by Tornatzky and Fleischer. The quantitative method has been applied in this study where data collection has been done using self-administrated questionnaire distributed to the SMEs in the manufacturing sector in Amman. The total number of valid questionnaires is 251, constituting a response rate of 55.8%. Data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) technique indicates that relative advantage, top management support, competitive pressure and information intensity have significant indirect effect on intention to continue using B2B e-commerce, through perceived usefulness. Perceived usefulness, from the Technology Acceptance Model (TAM), mediates the relationship of two factors: top management support and competitive pressure, with intention to continue using B2B e-commerce. External information technology support, a new moderator variable, is applied to moderate the effect between perceived usefulness and the intention to continue using B2B e-commerce. The findings of the study are important in tending the issues that affects the use of B2B e-commerce as they can be beneficial to managers of the SMEs, information technology vendors, e-commerce developers as well as the government in drawing a roadmap for increasing B2B e-commerce usage and expanding the benefits of the usage. Moreover, the conceptual framework of the study provides the explanation of factors affecting the intention to continue using B2B e-commerce of the SMEs in the manufacturing sector, contributing to the knowledge particularly in the area of information systems and generally in the context of B2B e-commerce technology in developing countries.
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Computer Science
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