Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT)

dc.contributor.author	Hassan, Siti Hasnah
dc.date.accessioned	2017-10-16T02:15:21Z
dc.date.available	2017-10-16T02:15:21Z
dc.date.issued	2017
dc.description.abstract	Corporate today are becoming well aware of the needs and importance of integrating corporate social responsibility (CSR) as part of the overall company strategy. Although many Asian countries' are now practices CSR activities to certain extent but the research on the practices are lacking compared to western countries. Korporat hari ini sedar akan keper/uan dan kepentingan mengintegrasikan tanggungjawab social korporat (CSR) sebagai sebahagian daripada strategi penting syarikat. Walaupun banyak negara-negara Asia kini mengamalkan aktiviti CSR pada tahap yang tertentu tetapi kajian mengenai amalan ini amat sedikit berbanding dengan negara-negara barat.	en_US
dc.identifier.uri	http://hdl.handle.net/123456789/4931
dc.subject	Psychographic	en_US
dc.subject	Marketing Practices	en_US
dc.subject	Cross-Cultural Examination	en_US
dc.subject	Growth Triangle	en_US
dc.title	Consumer Psychographic, Cause-Related Marketing Practices and Perceived Corporate Identity in Purchase Intention of CSR product: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT -GT)	en_US
dc.type	Technical Report	en_US

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