Pusat Pengajian Siswazah Perniagaan - Monograf

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    Halal Marketing In Food And Non Food Product. [The Case Of Nestle And Colgate Palmolive].
    (Universiti Sains Malaysia, 2009)
    Rama Chanderam., Chandra Segar
    The case study was about Nestle Malaysia and Colgate Palmolive Malaysia perspective in Halal marketing in food and non food product. Halal always related to food products and less attention given to non food products. Colgate Palmolive is in non food products business mainly producing personal care products. Nestle become pioneer in implementing Halal practices for all its product range. The focus of the case study is on the importance of Halal practices in non food products. The Halal market is very lucrative and growing market. Consumer perception towards Halal has been change from religious point of view to healthy life style. The case is to understand Colgate Palmolive stands on certifying its toothpaste product range with Halal certification and not all its products. The analysis focus on Colgate Palmolive move to certify only its tooth paste products and not all the product range and the implication towards consumer perception towards Colgate Palmolive. The case study also covers Halal market potential in Malaysia and other Muslim countries. It gives overview of the Halal market and its growth.
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    Organizational Commitment: A Mediator In The Relationship Between Job Satisfaction And Job Performance In The Electronics And Manufacturing Industries In Bayan Lepas Industrial Zone, Penang
    (Universiti Sains Malaysia, 2009)
    Lem, Yal Ming
    Increasing job performance of the employees is always a main focal point of researchers and practitioners in today's competitive business environment. This research attempts to investigate the relationship between job performance and its antecedents, namely job satisfaction and organizational commitment. The main objective of the research is to study the mediating effect of organizational commitment on the relationship between job satisfaction and job performance. Besides, this research also intends to study the relationship between job satisfaction and job performance and also the moderator effect of work experience on the relationship between job satisfaction and job performance. Quantitative approach is adopted for this research and a sample of 166 respondents is collected through questionnaires method.