Publication:
The Pull Motivation Factors Of Domestic Tourist To Penang.

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dc.contributor.authorYeoh, Soon Hin
dc.date.accessioned2025-10-16T08:20:02Z
dc.date.available2025-10-16T08:20:02Z
dc.date.issued2024-09
dc.description.abstractDomestic tourism constitutes a important element in the sustenance of the sector, particularly during periods of crisis as evidenced by the recent COVID-19 pandemic. Consequently, it is imperative for tourism stakeholders to thoroughly grasp the demographic compositions, characteristics, and underlying motivations of the tourists visiting their destinations. In the absence of a comprehensive understanding of their visitors, the provision of local products and services may fail to align with market expectations, potentially resulting in dissatisfaction with the travel experience. Concurrently, destination managers are required to understand visitors' needs and behaviours in order to formulate effective promotional strategies. This investigation engaged a sample of 504 domestic tourists who had travelled to Penang. The primary objective of this research is to elucidate the demographic profile of domestic tourists and to identify the pull factors that entice them to visit Penang. The data obtained from this survey underwent fundamental statistical analysis to reveal, among other aspects, the levels of assessment regarding selected attributes and categories that draw domestic visitors to this state. The findings of this survey affirm Penang's status as the nation's foremost destination for heritage, culture, and gourmet tourism. This study's results will provide local stakeholders with insights to improve products and services for domestic tourists, thereby maximising satisfaction and fostering a greater intention to return to Penang.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/22842
dc.language.isoen
dc.subjectThe Pull Motivation Factors
dc.subjectDomestic Tourist To Penang.
dc.subjectPull Motivation Factors
dc.subjectDomestic Tourist
dc.subjectSeptember 2024
dc.subjectYeoh
dc.subjectSoon Hin
dc.subjectUniversiti Sains Malaysia
dc.subjectPusat Pengajian Perumahan
dc.subjectBangunan dan Perancangan
dc.titleThe Pull Motivation Factors Of Domestic Tourist To Penang.
dc.typeResource Types::text::thesis::master thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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