Pusat Pengajian Perumahan, Bangunan & Perancangan - Tesis
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- PublicationThe Pull Motivation Factors Of Domestic Tourist To Penang.(2024-09)Yeoh, Soon HinDomestic tourism constitutes a important element in the sustenance of the sector, particularly during periods of crisis as evidenced by the recent COVID-19 pandemic. Consequently, it is imperative for tourism stakeholders to thoroughly grasp the demographic compositions, characteristics, and underlying motivations of the tourists visiting their destinations. In the absence of a comprehensive understanding of their visitors, the provision of local products and services may fail to align with market expectations, potentially resulting in dissatisfaction with the travel experience. Concurrently, destination managers are required to understand visitors' needs and behaviours in order to formulate effective promotional strategies. This investigation engaged a sample of 504 domestic tourists who had travelled to Penang. The primary objective of this research is to elucidate the demographic profile of domestic tourists and to identify the pull factors that entice them to visit Penang. The data obtained from this survey underwent fundamental statistical analysis to reveal, among other aspects, the levels of assessment regarding selected attributes and categories that draw domestic visitors to this state. The findings of this survey affirm Penang's status as the nation's foremost destination for heritage, culture, and gourmet tourism. This study's results will provide local stakeholders with insights to improve products and services for domestic tourists, thereby maximising satisfaction and fostering a greater intention to return to Penang.
- PublicationPhysical Living Environment-perceived Well-being Of Adolescent Occupants: A Post-occupancy Evaluation (Poe) On Juvenile Institutions In Malaysia(2024-09)Wong, Lai KeeThe United Nations (UN) recognises good health and well-being as among the criteria for Sustainable Development Goals, extending to all individuals, regardless of age and gender. However, adolescent occupants in juvenile institutions are often being overlooked, and their well-being in these facilities remains questionable. Sensitising this scenario, this thesis explores the link between the perceived well-being of building end-users and the design of physical living environment at 13 juvenile institutions located in the peninsular region of Malaysia. The research objectives are twofold: (1) to inspect the current physical living environment of juvenile institutions in Malaysia, and (2) to assess the perceived well-being and satisfaction of adolescent occupants residing in juvenile institutions in Malaysia in regard to their current physical living environment. This study employed multi-method research design conducted in the form of Post-occupancy Evaluation (POE) at 7 probation hostels (Asrama Akhlak – AA) and 6 approved schools (Sekolah Tunas Bakti – STB). Walkthrough observation and end-user survey were performed to assess the conditions of the physical living environment of the juvenile institutions and to gather the perceived well-being of adolescent occupants respectively. The survey responses were then analysed using descriptive statistics walkthrough observations result was used to cross-verify the survey responses. It is found that while the majority of the adolescent occupants reported positive or neutral well-being, there remains a substantial proportion (25.53%) who are dissatisfied with their physical living environments.
- PublicationA Risk Assessment Model For The Implementation Of Digital Twin Technology In China’s Construction Industry Wang(2024-09)Wang, MaoyingThe Chinese construction industry has been criticized for its slow adoption of digitization, while Digital Twin (DT) technology is recognized as a potential solution. However, the implementation of DT comes with various risks, encompassing both opportunities and threats. Moreover, there is a notable gap in risk assessment specific to DT implementation within the Chinese construction sector. To fill this gap, this research is aiming at developing an effective risk assessment model (RAM) for evaluating associated risks, with the goal of enhancing the successful implementation of DT in construction. First, this research conducted a comprehensive literature review to identify potential risks associated with the practice of DT in the construction industry. Second, semi-structured interviews and the Fuzzy Delphi Method are carried out to refine the risks. Third, to better evaluate these risks, this research develops a General Cybernetic Best-Worst Method (G-Cy-BWM) RAM to identify and assess the significant risk factors (RFs) associated with the practice of DT within the construction sector. The multicriteria decision-making (MCDM) methods are adopted and a total of 36 qualified experts are involved in different phases of this research. As a result, a total of 32 critical RFs, including 23 opportunities and 9 threats, are identified and prioritized based on their interdependent weights calculated using the developed RAM.
- PublicationInfluence Of Organizational Factors And Demographic Variables On Job Satisfaction Among Hotel Employees In Bangladesh(2019-02)Akter, AfrozaThe present study aims to examine the relationship between organizational factors, demographic variables and employee job satisfaction of hotel employees in Bangladesh. This study followed cross-sectional research design in which questionnaire survey method was employed to collect data. Data for this study included the perceptions of hotel employees of Bangladesh on the relationship among organizational factors (salary, job security, promotion opportunity, working condition, recognition and training and development), demographic variables (Age, gender, marital status and education) and employee job satisfaction.
- PublicationMarket Segmentation Based On Push And Pull Factors Among Local Scuba Divers On Dive Destination(2024-06)Saad, Mohd FairusTourism malaysia reported that 76.8% of the respondents chose islands and beaches as the main attractions to visit malaysia, and one of the activities involved is scuba diving. Tourists prefer the coastal area in malaysia because of the pristine marine environment and long-stretched beaches, which attract both divers and non-divers. Scuba diving has shown a notable surge in popularity as a recreational pursuit within the malaysian context. Tourism malaysia and malaysia scuba diving association highlighted scuba diving as one of the essential activities in promoting tourism destinations in malaysia, and they advocate for the scuba dive operators to actively promote their products and services to the respective market segments. Nonetheless, the absence of significant statistical data challenges the scuba diving operators to strategize their marketing initiatives effectively. Thus, the main aim of this study is to identify the most important segmentation of demographic variables and motivations among scuba divers that influences their selection of diving destinations. The researcher adopted the quantitative method by using an online survey of scuba divers who had visited diving destinations in malaysia. The online survey was distributed via social media and the scuba divers’ association. The usable responses were 321, and the data were coded and analysed using spss software. This study implemented four analysis methods: reliability test, descriptive analysis, factor analysis, and analysis of variance (anova). Three (3) clusters emerged from the analysis: pro-divers,