Publication:
An Integrated Framework For Understanding Public Adoption Of Digital Heritage Non-Fungible Token (Nft) In Hunan, China

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dc.contributor.authorLyu, Ziwei
dc.date.accessioned2026-09-21T02:43:34Z
dc.date.available2026-09-21T02:43:34Z
dc.date.issued2025-08
dc.description.abstractThe emergence of blockchain and NFTs has led to digital heritage NFTs, offering new opportunities for cultural preservation and public engagement in China. Yet, despite increasing visibility, public adoption remains limited. This study explores the factors shaping Chinese public intention to use digital heritage NFTs by integrating the Technology Acceptance Model (TAM) and Innovation Resistance Theory (IRT), incorporating technostress, perceived value, and user experience.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/25041
dc.language.isoen
dc.subjectAn Integrated Framework For Understanding Public Adoption
dc.subjectDigital Heritage Non-Fungible Token (Nft)
dc.subjectHunan
dc.subjectChina
dc.titleAn Integrated Framework For Understanding Public Adoption Of Digital Heritage Non-Fungible Token (Nft) In Hunan, China
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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