Pusat Pengajian Seni - Tesis

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    Colour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia
    (2023-09)
    Swasty, Wirania
    The food packaging design has improved significantly, allowing for more diverse colours. However, most Small Medium Enterprises (SMEs) in Bandung still lack inadequate and unattractive packaging designs. The first problem identified are the use of colours in product packaging helps with brand identification but fails to provide functional value when driven by emotional value. Secondly, using uncommon colours for brand visibility but resulting a negative impact for the brand. Thus, this study aims to examine the role of colours within branding and value creation in SME food packaging in Bandung; to discover the extent to which the perception of (un)common colours in packaging vary across local and international tourists; to evaluate consumer perception and attitudes toward the usage of the uncommon colour palette on SME food product packaging. This study used a qualitative approach. For data collecting, a comparison of multiple case studies, indepth interviews, and card sorting were conducted. Data analysis approach was inductive with thematic analysis. This study also suggests the application of palettes in food packaging and provides colour palette guidelines for SMEs' food packaging in Bandung. This study makes contributions to design literature by creating and communicating values to consumers by utilising colour on Packaging.
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    Botany And Metaphor
    (2021-09)
    Ahmed Fauzi, Tetriana
    I started the doctorate program with works depicting fictional plants as a mirror or metaphor for my thoughts and feelings. The plants in the watercolour works on paper are impossible biologically and in terms of the environments in which I place them. In connection with these artworks I looked at the work of Charles Avery and Marcel Boodthaers, who both put their artwork in a fictional frame of an invented island and an imaginary museum using different methods and media. Charles Avery exhibits drawings, sculpture and text to realize his imaginary island, while Broodthaers uses readymade objects to create his fictional museum. I wanted the plants I make to have the quality that, although they are fiction, they can possibly exist in the mind of the viewer.
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    Kajian Kes Eksplorasi Kolaborasi Antara Artis Seni Dan Murid Disleksia Dalam Proses Seni Artistik Kreatif
    (2023-09)
    Abidin, Tengku Nurlida Tengku Zainul
    Teknik mengajar yang terbaik bagi kanak-kanak adalah di ajar secara bersesuaian dengan cara mereka belajar. Kanak-kanak disleksia mempunyai kecerdasan visual yang tinggi tetapi mengalami kesukaran dan kecelaruan untuk membaca. Oleh kerana itu mengajar kanak-kanak disleksia mesti merangkumi aspek asas seperti kanak-kanak normal yang lain. Penyelidikan ini meninjau keberkesanan sesi pembelajaran kanak-kanak disleksia berdasarkan model pengajaran alternatif yang mengetengahkan gabungan tiga teori utama iaitu Model Komponen Kreativiti Amabile, Teori ZPD Vygotsky dan Teori Perkembangan Artistik Kanak-kanak Lowenfeld dengan berfokuskan kepada subjek Pendidikan Seni Visual dalam membantu kanak-kanak disleksia menzahirkan kreativiti, kemahiran kognitif dan psikomotor melalui kolaborasi bersama artis visual. Di dalam konteks ini, Kolaborasi Seni bersama artis seni visual diterapkan untuk menguji penerimaan murid disleksia ketika pemerhatian dilakukan. Penyelidikan secara kualitatif dilaksanakan dengan melibatkan pemerhatian ke atas empat sesi kolaborasi bersama empat artis seni visual yang dilakukan secara berkala dan berasingan. Setiap jenis sesi berkenaan melibatkan tujuh murid disleksia yang merangkumi kerja seni kreatif. Hasil kajian mendapati persekitaran inklusif menyokong pembelajaran berlaku tanpa sebarang prejudis. Kepelbagaian dalam pendekatan dan kaedah pengajaran yang dilaksanakan oleh artis visual mendorong kepada perkembangan kreativiti kanak-kanak disleksia. Selain itu pendekatan yang fleksibel membenarkan ekspresi artistik berlaku dan kebolehsuaian kaedah disesuaikan dengan kekuatan kognitif mereka. Pemerkasaan artis visual sebagai mentor pakar yang mengamalkan komunikasi terbuka yang memberi galakan yang positif dan meraikan perspektif murid disleksia dalam hala tuju proses kreatif ini. Hasil karya mereka telah menunjukkan penguasaan artistik kreatif yang menepati aspek psikomotor, kognitif, emosi, persepsi, sosial dan estetik. Ini jelas membuktikan Kolaborasi Seni bersama artis manpu untuk memperkayakan sumber pengajaran dan pembelajaran yang memberikan impak positif dalam pemupukan kreativiti dan meningkatkan pengalaman artistik murid disleksia dengan lebih luas dan baru.
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    Contemporary Middle East Art At Venice Biennale: A Study Of A Postcolonial Curatorial Strategy (2011-2019)
    (2023-09)
    Fatemi, Seyedehsamaneh
    The presence of Middle East art in the international arena has increased in recent decades. This increase has attracted the attention of critics, intellectuals, and curators to Middle East art more than ever. Despite the research that has been done in the field of contemporary Middle East art, the art of this region is relatively new and undiscovered in art history. This research aims to better understand the contemporary art of the Middle East specifically in the international arena. To do so this research has focused on Middle East art at the Venice Biennale during the years 2011 to 2019. This research uses thematic analysis and postcolonial discourses to study Middle East artworks at the Venice Biennale. This research investigated the prevailing themes of Middle East artworks and examined them from a postcolonial perspective. Then, the curatorial strategy of the Venice Biennale from 2011 to 2019 had been examined. The findings have shown that despite the political restrictions that the Venice Biennale follows, the dominant theme of Middle East artworks at Venice Biennale is the social and political theme. As well, postcolonial discourses and themes of artworks have common concepts.
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    Kajian Sistem Keselamatan Tali Pinggang Keledar Bagi Penumpang Bas Ekspres Antara Bandar (Beab) Di Lembah Klang Dan Selangor
    (2023-06)
    Siti Zubaidah Binti Ibrahim
    Sistem keselamatan tali pinggang keledar (SKTPK) dalam pengangkutan awam adalah isu utama yang perlu ditangani. Kajian ini bertujuan untuk menyelidik faktor-faktor yang mempengaruhi penggunaan tali pinggang keledar dalam Bas Ekspres Antarabandar (BEAB) di Malaysia dan kesannya terhadap keselamatan penumpang. SKTPK telah terbukti berkesan dalam mengurangkan kecederaan dan kematian dalam kemalangan jalan raya.