Pusat Pengajian Seni - Tesis

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Localising Pop Yeh Yeh With Malay Musical Elements And Language In The 1960s
(2024-08)
Jocelyn, Marcia Ng Siu Lyn
The term ‘Pop Yeh Yeh’ refers to the genre of Malay popular music that emerged in the 1960s in Malaysia and Singapore influenced by western acts like The Beatles, The Shadows, and The Rolling Stones from the United Kingdom. The music of Pop Yeh Yeh was accompanied by a kugiran (upbeat guitar band) consisting of three guitars and a drum set, mirroring the configuration used by the Western bands of the era. Pop Yeh Yeh music faced disapproval from seasoned musicians who viewed the musicians as amateurs who had no music education and produced songs of poor quality. Through in-depth interviews with people in the music industry and analysing the music of local musicians recorded on vinyl records, this thesis shows that Pop Yeh Yeh music was inspired by and shared many similar characteristics with the popular bands and music of the United Kingdom in the 1960s. Although Pop Yeh Yeh was initially imitative of Western pop styles, local musicians such as L. Ramli and A. Rahman Hassan with their bands Orkes Teruna Ria and Orkes Nirwana eventually localized their music by integrating Malay asli vocal styles, the Malay language, and lyrics about Malaysian life with Western surf rock rhythms, vocal harmonies, and musical form. They also created album covers that illustrated people in Malaysian-style clothing, and scenes from Malaysia. This study shows that although Pop Yeh Yeh music followed western musical styles, local musicians included Malay characteristics and musical elements that made it unique to Malaysia.
The Efficacy Of Detective Game On The Students Working Memory Capacity Among Selected Preschoolers In Hebei Province, China
(2024-09)
Ji, Yuqing
Memory is an essential part of intelligence and various studies have shown that working memory is an even stronger predictor of academic success than intelligence. While parents recognize the importance of memory development, they are unclear with the children's memory development. This research involved the investigation of children’s memory improvement by using animation games. This research aims to determine the impact of different methods on children's interest in improving their memory, investigate the types of games that will enhance children's problem-solving, and examine those new games that will enhance children's memory. The research experiments are conducted in rural and urban public kindergartens in Shijiazhuang City, Hebei Province, China.This study utilize mixed method research design that involved observation method and real time interview method toward study groups. Thirty children are selected to participate in this experiment and divided into two groups, with each group consists of fifteen children respectively. The first group is trained with a picture book, while the second group is trained with an animated detective game. Each experiment is carried out once a week, and it takes four weeks to complete the entire experiment study. The results would determine the effectiveness of different games in term of attracting children's attention and improve children's memory. If the method of using animation games is effective in strengthening children's memory, it will provide another type of game guidance for preschool education, allowing for better ways of teaching.
Colour As Branding And Value Creation On The Small Medium Enterprise (Sme) Food Souvenir Packaging In Bandung, Indonesia
(2023-09)
Swasty, Wirania
The food packaging design has improved significantly, allowing for more diverse colours. However, most Small Medium Enterprises (SMEs) in Bandung still lack inadequate and unattractive packaging designs. The first problem identified are the use of colours in product packaging helps with brand identification but fails to provide functional value when driven by emotional value. Secondly, using uncommon colours for brand visibility but resulting a negative impact for the brand. Thus, this study aims to examine the role of colours within branding and value creation in SME food packaging in Bandung; to discover the extent to which the perception of (un)common colours in packaging vary across local and international tourists; to evaluate consumer perception and attitudes toward the usage of the uncommon colour palette on SME food product packaging. This study used a qualitative approach. For data collecting, a comparison of multiple case studies, indepth interviews, and card sorting were conducted. Data analysis approach was inductive with thematic analysis. This study also suggests the application of palettes in food packaging and provides colour palette guidelines for SMEs' food packaging in Bandung. This study makes contributions to design literature by creating and communicating values to consumers by utilising colour on Packaging.
Botany And Metaphor
(2021-09)
Ahmed Fauzi, Tetriana
I started the doctorate program with works depicting fictional plants as a mirror or metaphor for my thoughts and feelings. The plants in the watercolour works on paper are impossible biologically and in terms of the environments in which I place them. In connection with these artworks I looked at the work of Charles Avery and Marcel Boodthaers, who both put their artwork in a fictional frame of an invented island and an imaginary museum using different methods and media. Charles Avery exhibits drawings, sculpture and text to realize his imaginary island, while Broodthaers uses readymade objects to create his fictional museum. I wanted the plants I make to have the quality that, although they are fiction, they can possibly exist in the mind of the viewer.
Kajian Kes Eksplorasi Kolaborasi Antara Artis Seni Dan Murid Disleksia Dalam Proses Seni Artistik Kreatif
(2023-09)
Abidin, Tengku Nurlida Tengku Zainul
Teknik mengajar yang terbaik bagi kanak-kanak adalah di ajar secara bersesuaian dengan cara mereka belajar. Kanak-kanak disleksia mempunyai kecerdasan visual yang tinggi tetapi mengalami kesukaran dan kecelaruan untuk membaca. Oleh kerana itu mengajar kanak-kanak disleksia mesti merangkumi aspek asas seperti kanak-kanak normal yang lain. Penyelidikan ini meninjau keberkesanan sesi pembelajaran kanak-kanak disleksia berdasarkan model pengajaran alternatif yang mengetengahkan gabungan tiga teori utama iaitu Model Komponen Kreativiti Amabile, Teori ZPD Vygotsky dan Teori Perkembangan Artistik Kanak-kanak Lowenfeld dengan berfokuskan kepada subjek Pendidikan Seni Visual dalam membantu kanak-kanak disleksia menzahirkan kreativiti, kemahiran kognitif dan psikomotor melalui kolaborasi bersama artis visual. Di dalam konteks ini, Kolaborasi Seni bersama artis seni visual diterapkan untuk menguji penerimaan murid disleksia ketika pemerhatian dilakukan. Penyelidikan secara kualitatif dilaksanakan dengan melibatkan pemerhatian ke atas empat sesi kolaborasi bersama empat artis seni visual yang dilakukan secara berkala dan berasingan. Setiap jenis sesi berkenaan melibatkan tujuh murid disleksia yang merangkumi kerja seni kreatif. Hasil kajian mendapati persekitaran inklusif menyokong pembelajaran berlaku tanpa sebarang prejudis. Kepelbagaian dalam pendekatan dan kaedah pengajaran yang dilaksanakan oleh artis visual mendorong kepada perkembangan kreativiti kanak-kanak disleksia. Selain itu pendekatan yang fleksibel membenarkan ekspresi artistik berlaku dan kebolehsuaian kaedah disesuaikan dengan kekuatan kognitif mereka. Pemerkasaan artis visual sebagai mentor pakar yang mengamalkan komunikasi terbuka yang memberi galakan yang positif dan meraikan perspektif murid disleksia dalam hala tuju proses kreatif ini. Hasil karya mereka telah menunjukkan penguasaan artistik kreatif yang menepati aspek psikomotor, kognitif, emosi, persepsi, sosial dan estetik. Ini jelas membuktikan Kolaborasi Seni bersama artis manpu untuk memperkayakan sumber pengajaran dan pembelajaran yang memberikan impak positif dalam pemupukan kreativiti dan meningkatkan pengalaman artistik murid disleksia dengan lebih luas dan baru.

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