Publication: The Role Of Green Innovation Technology And Destination Image Towards Intention To Visit Abu Dhabi As A Sustainable Medical Tourism Destination
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Date
2025-08
Authors
Almazrouei, Faisal Saif Salem Saif
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Abstract
Focusing on the intention to visit Abu Dhabi as a sustainable medical tourism destination, this study aimed to examine the influence of key sustainability-related factors on tourist decision-making. This study specifically assessed the influence of sustainable awareness (economic, environmental, and social), digital advertising, and government support on green innovation technology, as well as how these relationships would influence tourists’ intention to visit Abu Dhabi. This study also assessed the mediating role of green innovation technology and the moderating role of destination image.
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Keywords
Role Of Green Innovation Technology And Destination Image Towards Intention To Visit Abu Dhabi , Sustainable Medical Tourism Destination