Pusat Pengajian Siswazah Perniagaan - Tesis
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- PublicationFostering Performance Among Indonesian Ebusiness Start-Ups: The Role Of Innovation Capability With Dynamic Capabilities(2024-07)Dewi, Yuli KartikaThe objective of this study is to emphasize the impact of innovation capability on e-business performance by examining the presence of dynamic capabilities and the influence of government support and entrepreneurial orientation within organizations. This research aims to strengthen the correlation between dynamic capabilities and e-business performance. The performance of e-business start-ups is vital for enhancing the stability of a nation's economy, since these enterprises possess the ability to operate flexibly and swiftly adjusting to technological advancements in the digital age. Prior research has extensively examined the significance of innovation and dynamic organizational capacities, establishing them as crucial elements for enhancing a company's performance. However, research pertaining to this problem, particularly in the context of digital firms, has received limited attention, resulting in a scarcity of available materials from prior studies. Information was obtained from 117 e-commerce start-up enterprises that have been active in Indonesia for a period of less than 5 years. The survey was carried out by distributing questions using email and Google Form digital platforms, and subsequently analysed using PLS software version 3.0. The findings are anticipated to address the knowledge gap identified in the literature review and contribute a novel discovery that enhances and supplements the study of RBV theory and dynamic capabilities, particularly in relation to the performance of e-business start-ups in developing nations.
- PublicationDeterminants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust(2023-02)Nwakaji, ChristopherSeasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in online purchases, the factor influencing consumer online purchase intention of seasonal goods remained under-researched. This study aims to examine the mediating effect of perceived value and trust on the relationship between perceived economic benefit, perceived transaction security, compatibility, website quality, price image, perceived vendor transparency, brand image and online purchase intention of seasonal goods. The theories underpinning this study are the Stimulus Organism Response Theory (SOR) and the Value-Based Adoption Model (VAM). A survey questionnaire was the major instrument used to collect primary data for this study. A mall intercept method was used to administer the questionnaire to the participants. Questionnaires were administered to 800 online shoppers purposively selected from shopping malls across the six geopolitical zones of the country. After data screening, 413 questionnaires were found usable. The study used a Statistical Package for Social Sciences and the Smart PLS-SEM to analyse the data. The results of data analysis revealed that perceived economic benefit, perceived transaction security, compatibility, website quality, price image and brand image have a positive effect on consumer trust. Similarly, perceived transaction security, compatibility, website quality, price image and brand image have positive effects on perceived value.
- PublicationFactors Influencing Consumers' Purchase Intention For Milk Powder In Penang(2014)Yow, Bee CharnThis study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention.
- PublicationInfluence Of Supplier Integration, Human And Technical Lean Practices On Operational Performance Of Semiconductor Industry: Knowledge Base Engineering As A Mediator And Technological Turbulence As A Moderator(2023-02)Cheng, Chee HooiSemiconductor firm in developing countries face intense competition resulted occurrence of factory closure and relocation despite well established. Hence, this research was designed and developed to understand holistic lean manufacturing practices that breakdown into human lean practice, technical lean practice and supplier integration toward financial and non-financial operational performance metrics in Malaysia’s semiconductor industries. The contribution of the research objective enables future researchers to gain comprehension of various variables relevant to operational performance in developing countries. This research adds to the novelty with the introduction of knowledge base engineering and technological turbulence in the model allowing for a robust understanding of factors that can affect firm operational performance. This research was conducted with 149 valid responses from 237 firms in the semiconductor industry population of Malaysia, where the semiconductor industry is one of the industries with high technology dynamics, a short product life cycle, high expenditure, and yet high demand. The collected data were processed and analysed using SPSS and SmartPLS software.
- PublicationPerception Of Saudi Arabia Residents’ Towards Tourism Development In Saudi Arabia(2023-02)Abdulqader, Al-Sakkaf Mohammed AlawiTourism is recognized as a tool for community development in developing countries, particularly in Saudi Arabia. It is frequently viewed as an instrument for economic diversification, facilitating the improvement of quality of life and protecting natural and cultural resources. However, studies show that tourism development has both positive and negative effects on residents’ quality of life in various ways, including economic, sociocultural, and environmental factors. As a result, tourism planners and stakeholders must understand residents' perceptions of tourism development and its effects during the planning stage of tourism development. The study examines how residents in Saudi Arabia perceive the economic, sociocultural, and environmental impacts of tourism, as well as how this affects their quality of life and support for tourism development, with quality of life as a mediator and destination social responsibility as a moderator. This study used a quantitative method, including a survey using questionnaires.