Pusat Pengajian Siswazah Perniagaan - Tesis

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    Drivers Influencing The Intention To Adopt The Internet Of Things By Manufacturing Smes In Pakistan: An Integration Of The Toe And Hot-Fit Models
    (2025-07)
    Mubeen, Syeda Khadija
    This research explores how medium-sized and small enterprises plan to adopt Internet of Things (IoT) technology in manufacturing. This research integrates two theoretical frameworks combining the Technology-Organization-Environment (TOE) framework and the Human-Organization-Technology fit (HOT-fit) theory. Additionally, the study examines how leadership support moderates the relationships between organizational drivers, as well as how organizational resistance moderates human drivers. Investigation required sixteen formulated hypotheses in total.
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    Relationships Between Corporate Governance Mechanisms, Human Capital Management Disclosure, Financial Reporting Timeliness And Firm Value Among Public Listed Companies In Bangladesh
    (2025-07)
    Mili, Shamem Ara
    The purpose of this study is to examine the relationship between corporate governance mechanisms (CGMs) and human capital management disclosure (HCMD), the relationship between HCMD and firm value, and the moderating impact of financial reporting timeliness on the relationship between HCMD and firm value among public listed companies in Bangladesh.
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    Strategic Responses Of An Indonesian Public Hospital To Health Policy And Crisis: An Institutionalist Study
    (2025-07)
    Dewanto, R. Aryo
    This study aims to explore how a public hospital responds to environmental changes driven by national policy shifts influenced by global events. It focuses on how the National Health Insurance (NHI) implementation and COVID-19 pandemic have impacted hospital priorities, management decisions, and strategic responses. A qualitative case study was employed in this study, focusing on a provincial government hospital in Indonesia.
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    Examining Factors Influencing Tourist Loyalty To Rural Festival In China: The Mediating Effects Of Emotion And Satisfaction
    (2025-07)
    Limin, Mo
    In recent years, the rapid development of rural festivals as part of the rural revitalization strategy has made tourist retention a crucial issue for organizers. This study examines the relationship between tourist experience, festival quality, perceived value, festival image, tourist emotion, satisfaction, and loyalty by developing a framework based on the Cognitive-Affective-Behaviour (C-A-B) model and Social Exchange Theory (SET). A total of 384 questionnaires were collected on-site from four rural festivals in China. SPSS 26 and SmartPLS 4 were used for analysis. Results indicated that tourist loyalty is affected by satisfaction; tourist emotion is influenced by experience and festival quality; and satisfaction is influenced by festival quality, perceived value, festival image, and tourist emotion. The study also revealed that tourist emotion mediates the relationship between tourist experience, festival quality, and satisfaction; satisfaction mediates the relationship between festival quality, perceived value, festival image, and loyalty; and place attachment does not strengthen the influence of satisfaction on loyalty. This study offers a novel integration of emotional and cognitive mechanisms in rural festival tourism, applies a serial mediation model rarely used in this field, and introduces place attachment as a moderator of loyalty behaviors. Practically, it helps organizers identify factors to integrate into marketing strategies that foster tourist emotion, satisfaction, and loyalty.
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    Keberkesanan Program Pengajaran Berlandaskan Komputer Program Dalam Pembelajaran Geografi Di Kakalangan Pelajar Sekolah Menengah Rendah Di Negeri Kedah Darulaman
    (1997-02)
    Arof, Suriaty Bt Md
    Penyelidikan ini dibuat untuk mengkaji keberkesanan pembelajaran geografi berlandaskan komputer di kalangan pelajar-pelajar menengah rendah di sekolah-sekolah menengah di negeri kedah darulaman. Kajian ini juga telah mengenalpasti pembolehubah-pembolehubah yang mempengaruhi keberkesanan pembelajaran geografi berlandaskan komputer iaitu kaedah pengajaran, jantina dan sikap. Di samping itu, tiga elemen iaitu motivasi, peluang belajar dan kualiti pengajaran turut diuji bagi mendapatkan maklum balas mengenai penyampaian pengajaran. Enam buah sekolah menengah di daerah kulim, kedah darulaman terlibat dalam kajian ini. Tiga buah sekolah bertindak sebagai kumpulan eksperimen dan tiga buah sekolah lagi bertindak sebagai kumpulan kawalan. Jumlah sampel bagi kajian ini ialah 165 yang terdiri daripada pelajar-pelajar tingkatan dua sekolah-sekolah berkenaan. Pemilihan sampel adalah secara rawak mudah iaitu satu kelas tingkatan dua dipilih bagi setiap sekolah. Satu