Pusat Pengajian Siswazah Perniagaan - Tesis

Browse

Recent Submissions

Now showing 1 - 5 of 635
  • Thumbnail Image
    Publication
    Consumers’ Perception Towards Extend Usage Of Internet Banking In Malaysia
    (2012)
    Ho, Wan Shin
    The rapid growth and innovation in conduct banking activities by using internet banking has increased dramatically. Internet banking services today has widely use by individual and corporate customer. This study aims to examine the consumer’ perception towards extend usage of internet banking in Malaysia. A research framework was developed to identify factors that would influence consumers’ perception towards extend usage of internet banking. Quantitative approach was used by distributing survey questionnaire to working individual in Penang, Malaysia. Data collected data is tested by using SmartPLS version 2.0.M3. The result indicated that internet accessibility, internet quality, security and privacy and transaction benefit play significant roles in influencing the extend usage of internet banking while trust factors on extend usage of internet banking is not significant in this study. The significance of this study is intended to serve as guideline for bank to identify and determine the key determinant of customer’s perception towards extends usage of internet banking services. This study also useful for future researchers to further investigate on other drivers and factors of extends usage of internet banking. x
  • Thumbnail Image
    Publication
    Drivers Influencing The Intention To Adopt The Internet Of Things By Manufacturing Smes In Pakistan: An Integration Of The Toe And Hot-Fit Models
    (2025-07)
    Mubeen, Syeda Khadija
    This research explores how medium-sized and small enterprises plan to adopt Internet of Things (IoT) technology in manufacturing. This research integrates two theoretical frameworks combining the Technology-Organization-Environment (TOE) framework and the Human-Organization-Technology fit (HOT-fit) theory. Additionally, the study examines how leadership support moderates the relationships between organizational drivers, as well as how organizational resistance moderates human drivers. Investigation required sixteen formulated hypotheses in total.
  • Thumbnail Image
    Publication
    Relationships Between Corporate Governance Mechanisms, Human Capital Management Disclosure, Financial Reporting Timeliness And Firm Value Among Public Listed Companies In Bangladesh
    (2025-07)
    Mili, Shamem Ara
    The purpose of this study is to examine the relationship between corporate governance mechanisms (CGMs) and human capital management disclosure (HCMD), the relationship between HCMD and firm value, and the moderating impact of financial reporting timeliness on the relationship between HCMD and firm value among public listed companies in Bangladesh.
  • Thumbnail Image
    Publication
    Strategic Responses Of An Indonesian Public Hospital To Health Policy And Crisis: An Institutionalist Study
    (2025-07)
    Dewanto, R. Aryo
    This study aims to explore how a public hospital responds to environmental changes driven by national policy shifts influenced by global events. It focuses on how the National Health Insurance (NHI) implementation and COVID-19 pandemic have impacted hospital priorities, management decisions, and strategic responses. A qualitative case study was employed in this study, focusing on a provincial government hospital in Indonesia.
  • Thumbnail Image
    Publication
    Examining Factors Influencing Tourist Loyalty To Rural Festival In China: The Mediating Effects Of Emotion And Satisfaction
    (2025-07)
    Limin, Mo
    In recent years, the rapid development of rural festivals as part of the rural revitalization strategy has made tourist retention a crucial issue for organizers. This study examines the relationship between tourist experience, festival quality, perceived value, festival image, tourist emotion, satisfaction, and loyalty by developing a framework based on the Cognitive-Affective-Behaviour (C-A-B) model and Social Exchange Theory (SET). A total of 384 questionnaires were collected on-site from four rural festivals in China. SPSS 26 and SmartPLS 4 were used for analysis. Results indicated that tourist loyalty is affected by satisfaction; tourist emotion is influenced by experience and festival quality; and satisfaction is influenced by festival quality, perceived value, festival image, and tourist emotion. The study also revealed that tourist emotion mediates the relationship between tourist experience, festival quality, and satisfaction; satisfaction mediates the relationship between festival quality, perceived value, festival image, and loyalty; and place attachment does not strengthen the influence of satisfaction on loyalty. This study offers a novel integration of emotional and cognitive mechanisms in rural festival tourism, applies a serial mediation model rarely used in this field, and introduces place attachment as a moderator of loyalty behaviors. Practically, it helps organizers identify factors to integrate into marketing strategies that foster tourist emotion, satisfaction, and loyalty.