Pusat Pengajian Siswazah Perniagaan - Tesis
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- PublicationAntecedents–Outcome Model Of Corporate Responsible Innovation In Malaysia’s Technology Sector(2024-03)Saw, Siong KeatThe study investigates the impact of corporate responsible innovation on firm performance through the mediation of competitive advantage. Organizational ethical culture is proposed as a moderator. The research framework was developed and validated through the utilization of literature and expert opinions.
- PublicationA Phenomenology Of Expatriate-Local Interactions In Malaysia(2024-03)Potter, Adam EvanThe objective of this study is to understand how expatriate-local interactions (ELI) are experienced for expatriates and Malaysians working in multinational enterprises (MNEs). This thesis contributes original and embodied knowledge of ELI to international human resources management (IHRM) literature and describes the relationship between ELI and the physical body, the role of language and speech in ELI, and the ways in which expatriates and locals experience both positive and negative surprise.
- PublicationThe Issue Of Safeguarding The Craftsmanship In Penang : A Case Study Of Penang Heritage Trust (Pht)(2014)Balakrishnan, PreveenaThis case study is about the research to identify the problem faced in safeguarding the traditional crafts in the penang which is classified under the craftsmanship domain for the unesco classification of the intangible cultural heritage. This case study has chosen penang heritage trust a non-govemment organization (ngo) which is running the penang apprenticeship programme for artisans (papa). This programme is managed with the interest to protect the traditional craft which is considered to be one of the unesco intangible cultural heritage domains. The issue pertaining to this programme is where the income generated from this programme has decreased in time and the low enrolment from the younger generation for this programme due to the several factors. This study was under taken to identify the factors that have contributed to challenges faced by in sustaining the programme as well to income generation. The method used to analyse the root cause are fish bone analysis and pareto analysis. Several suggestions with best known model are suggested in to order to enhance the performance based on the findings.
- PublicationBig Data Analytics Adoption And Its Impact On Organizational Performance In Malaysian Small Medium Enterprise(2024-01)Goh, Hsiao YeeBuilding on Technological, Organizational and Environmental (TOE) model, this study intends to investigate the influence of TOE factors has on BDA adoption decision and its impact on organizational performance. Furthermore, drawing from the perspective of the Resource-based View (RBV), this study asserts the importance of comprehending the impact of BDA on the decision-making process (DMP) to gain a deeper understanding of the link between BDA adoption and organizational performance. Finally, drawing on Balance Scorecard (BSC), this study incorporated non-financial measures such as customer satisfaction, internal business process efficiency, learning and growth with financial measures in assessing organizational performance.
- PublicationEffects Of Guest Experience, Well-Being, And Altruism On Resort Hotel Guests’ E-Word-Of-Mouth Intention In China(2024-01)Yedan, FanThis study integrated the Experience Economy model and positive psychology into the stimulus-organism-response (SOR) schema to predict guests’ eWOM intention in China. Specifically, entertainment experience, education experience, esthetic experience and escapism experience served as stimuli, hedonic well-being and eudaimonic well-being were applied as organism, which ultimately led to eWOM intention as behavioural response.