Pusat Pengajian Siswazah Perniagaan - Tesis
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- PublicationDeterminants Of Online Purchase Intention Of Seasonal Goods In Nigeria: The Role Of Perceived Value And Trust(2023-02)Nwakaji, ChristopherSeasonality influenced every aspect of consumer purchase decisions. Seasons determine the goods that consumers purchase, and when to purchase them. The last few decades have experienced tremendous growth in online purchases, especially during the seasonal periods in Nigeria. Despite this growth in online purchases, the factor influencing consumer online purchase intention of seasonal goods remained under-researched. This study aims to examine the mediating effect of perceived value and trust on the relationship between perceived economic benefit, perceived transaction security, compatibility, website quality, price image, perceived vendor transparency, brand image and online purchase intention of seasonal goods. The theories underpinning this study are the Stimulus Organism Response Theory (SOR) and the Value-Based Adoption Model (VAM). A survey questionnaire was the major instrument used to collect primary data for this study. A mall intercept method was used to administer the questionnaire to the participants. Questionnaires were administered to 800 online shoppers purposively selected from shopping malls across the six geopolitical zones of the country. After data screening, 413 questionnaires were found usable. The study used a Statistical Package for Social Sciences and the Smart PLS-SEM to analyse the data. The results of data analysis revealed that perceived economic benefit, perceived transaction security, compatibility, website quality, price image and brand image have a positive effect on consumer trust. Similarly, perceived transaction security, compatibility, website quality, price image and brand image have positive effects on perceived value.
- PublicationFactors Influencing Consumers' Purchase Intention For Milk Powder In Penang(2014)Yow, Bee CharnThis study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention.
- PublicationInfluence Of Supplier Integration, Human And Technical Lean Practices On Operational Performance Of Semiconductor Industry: Knowledge Base Engineering As A Mediator And Technological Turbulence As A Moderator(2023-02)Cheng, Chee HooiSemiconductor firm in developing countries face intense competition resulted occurrence of factory closure and relocation despite well established. Hence, this research was designed and developed to understand holistic lean manufacturing practices that breakdown into human lean practice, technical lean practice and supplier integration toward financial and non-financial operational performance metrics in Malaysia’s semiconductor industries. The contribution of the research objective enables future researchers to gain comprehension of various variables relevant to operational performance in developing countries. This research adds to the novelty with the introduction of knowledge base engineering and technological turbulence in the model allowing for a robust understanding of factors that can affect firm operational performance. This research was conducted with 149 valid responses from 237 firms in the semiconductor industry population of Malaysia, where the semiconductor industry is one of the industries with high technology dynamics, a short product life cycle, high expenditure, and yet high demand. The collected data were processed and analysed using SPSS and SmartPLS software.
- PublicationPerception Of Saudi Arabia Residents’ Towards Tourism Development In Saudi Arabia(2023-02)Abdulqader, Al-Sakkaf Mohammed AlawiTourism is recognized as a tool for community development in developing countries, particularly in Saudi Arabia. It is frequently viewed as an instrument for economic diversification, facilitating the improvement of quality of life and protecting natural and cultural resources. However, studies show that tourism development has both positive and negative effects on residents’ quality of life in various ways, including economic, sociocultural, and environmental factors. As a result, tourism planners and stakeholders must understand residents' perceptions of tourism development and its effects during the planning stage of tourism development. The study examines how residents in Saudi Arabia perceive the economic, sociocultural, and environmental impacts of tourism, as well as how this affects their quality of life and support for tourism development, with quality of life as a mediator and destination social responsibility as a moderator. This study used a quantitative method, including a survey using questionnaires.
- PublicationEmployee Perception Of The Performance Appraisal Justice And Its Relationship With Employee Engagement And Affective Commitment(2017)Abdul Hamid, HazlanThe main objective of this study was to investigate the employees' perceived performance appraisal justice, which is based on the Malaysian Performance Appraisal System for the civil servants, that might influence the engagement and commitment of the employees. Underpinned by the Social Exchange Theory, Equity Theory, and the Job Demands-Resources Model, this study examined the relationships between the perceived performance appraisal justice and affective commitment that was mediated by job engagement and organisation engagement. Using stratified and judgmental sampling techniques, 366 respondents comprising the non-academic employees were selected from USM as the study sample. A cross-sectional survey was employed to collect the data. Only 252 usable data were subject to hypotheses testing using the partial least squares structural equation modeling. Results showed that: (a) performance appraisal distributive justice is positively related to job engagement; (b) performance appraisal distributive justice is positively related to organisation engagement; (c) job engagement is positively related to affective commitment; (d) organisation engagement is positively related to affective commitment; and (e) performance appraisal procedural justice is positively related to affective commitment. Results also showed that organisation engagement fully mediated the relationship between performance appraisal distributive justice and affective commitment. Theoretically, this study contributes to the existing literature by providing support for the importance of job and organisation engagement as a mean to explaining the relationship between perceived performance appraisal justice and affective commitment. Practically, this present study provides insights for USM to improve policies and cultivate the justice culture in governing the performance appraisal system, to engage the employees in their job and organisation as well as to nurture employees' positive emotional attachment to the organisation.