Publication: The Impact Of Strategic Alliance Performance Of Ocean Carriers In Malaysia
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Date
2024-12
Authors
Chang, Kah Loon
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Abstract
Strategic alliances are long-term deals between companies with similar goals that make them more competitive and add value. They require compromise, careful analysis, and organizational enhancements. Ocean carriers may form alliances to find the best routes without fixing prices or sharing assets. They may also create srategic alliance networks to cut costs and take advantage of economies of scale. Twenty-nine hypotheses were tested in a newly developed model based on the research design, which includes different parts of the research process, such as market orientation (inter-firm consumer orientation, competitor orientation, and inter-firm cooperation) and entrepreneurial orientation (innovation, proactivity, and risk-taking), technology orientation, learning orientation, and inter-partner fit (compatibility, complementarity, and strategic fit). The commonly used theories to explain strategic alliances include the social exchange theory, transaction cost theory, the firm's resource-based view, the knowledge-based approach, and agency theory. Each theory provides a unique perspective on strategic alliances, offering insights into the factors that drive their formation, implementation, and success. In the quantitative study, a methodological approach is used to find out how different factors affect trust and how well strategic partnerships work. The pls-predict method is used, and it was found that trust is a link between the factors.