Pusat Pengajian Pengurusan - Tesis

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Eco-Innovation And Sustainable Performance Of Pakistani Sme Hotels: The Roles Of Green Entrepreneurial Orientation, Environmental Regulations, Competitive Pressures, And Information Technology Capability
(2025-03)
Hussain, Sajjad
Sme hotels play a significant role in pakistan's hospitality industry, but their performance is suffering due to low levels of innovation and rising environmental and social issues. Unfortunately, they pay more to survive and compromise the environmental and social aspects of their performance. Industry experts advocate sustainable performance, which is a relatively new topic in the business field; however, its awareness is growing with each passing day. This growing attention to sustainability has put pressure on enterprises to strive to comply with their norms. Eco-innovation practices are believed to be the reason for sustainable performance due to their significant impact on the natural environment and local communities with saving costs. Therefore, the objectives were to investigate factors that positively contribute to the sustainable economic, social, and environmental performance of sme hotels in pakistan. Within this context, it has suggested some variables to respond to the research problem and overcome literature gaps. The study has proposed that green entrepreneurial orientation, environmental regulations, and competitive pressures lead to eco-innovation practices and result in sustainable performance.
Voluntary Simplicity Lifestyle Behaviour Among Generation Z Consumers In Thailand: Understanding The Moderating Role Of Gratitude
(2025-03)
Rochanahasadin, Rongdara
Living a voluntary simplicity lifestyle based on the sufficiency economy philosophy (sep) has been advocated as a solution to overcome materialism and excessiveness in thailand. Nevertheless, insights on how thai consumers are living out sep through a voluntary simplicity lifestyle and what propels them to do so are still found wanting. Using the norm activation theory, social norms theory and the focus theory of normative conduct as a basis, this study examined the effect of consumer wisdom factors namely responsibility, purpose, flexibility, perspective, reasoning, sustainability and social norm factors namely injunctive and descriptive norm on one’s personal norm to live a voluntary simplicity lifestyle. Subsequently, this study investigated whether personal norm leads to voluntary simplicity behaviour grounded in social responsibility, material simplicity, self-sufficiency and spiritual life. Furthermore, this study determined whether gratitude moderates the relationship between personal norm and voluntary simplicity behaviour. Data was gathered from 436 generation z consumers in thailand given that these young consumers represent a significant market segment to marketers as well as important population segment to the country’s policy makers. Partial
Talent Competitiveness Of Intelligent Industry In Chongqing, China: An Exploratory Study On Model, Index And Strategy
(2025-06)
Xu, Xianhang
In the era of the knowledge economy, the intelligent industry is emerging as a new direction for economic development and industrial planning in many countries. Enhancing its talent competitiveness plays a vital role in ensuring the sustainable development of the industry. Chongqing is a major central city in China and a key modern manufacturing base, with a GDP and population comparable to those of Malaysia. In recent years, Chongqing has implemented a range of talent development strategies to support the intelligent industry and has made progress in improving talent competitiveness. However, the overall talent competitiveness and talent development strategies of Chongqing's intelligent industry still require further enhancement, highlighting the need for an in-depth investigation. Therefore, this study aims to explore the understanding, components, model and index of talent competitiveness for the intelligent industry and propose talent development strategies for Chongqing's intelligent industry.
Institutional Logics And Management Control Practices In Csr Promotion In Chinese Smes: A Multiple Case Study Of Private Hospitals
(2025-07)
Wang, Qingyu
This thesis presents a multiple-case study of two private psychiatric hospitals in China, selected for their exposure to national healthcare reforms and their operational relevance within the under-researched yet rapidly growing private mental health sector in China. These hospitals recently integrated corporate social responsibility (CSR) into their management control packages (MCPs), in response to state-led healthcare reform promoting social value in healthcare under the ‘common prosperity’ ideology.
Open Innovation Performance Of Pakistani Smes: The Roles Of Intellectual Capital, Absorptive Capacity, Organizational Agility, And Organizational Inertia By Syed Tayyaba Thesis Submitted In Fulfilment Of The Requirements For The Degree Of Doctor Of Philosophy June 2025
(2025-06)
Syed Tayyaba
This study has developed a theoretical framework by integrating components of intellectual capital, i.e., human capital, structural capital, relational capital, absorptive capacity, organizational agility, organizational inertia, and open innovation performance based on resource-based view, dynamic capability theory, and organizational ecology theory.

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