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The Effects Of Mobile Augmented Reality On College Students’ Performance, Motivation And Technology Acceptance Of Learning Intangible Cultural Heritage

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dc.contributor.authorDu, Shaoxu
dc.date.accessioned2026-05-11T02:14:40Z
dc.date.available2026-05-11T02:14:40Z
dc.date.issued2025-03
dc.description.abstractThe integration of digital technologies into intangible cultural heritage (ich) education has been increasing rapidly. However, effective strategies for learning and preserving ich remain insufficiently explored. This study aims to develop and examine the effects of mobile augmented reality-based applications (mar-mtjs) and mobile web-based applications (web-mtjs) on college students’ performance, motivation, and technology acceptance in learning traditional mortise tenon joints (tmtj). The applications were designed following the cognitive theory of multimedia learning (ctml) and usability design principles. A 2x2 quasi experimental factorial design was adopted in this research. The independent variable comprised the two types of learning applications (mar-mtjs and web-mtjs), while the dependent variables included (i) performance scores, (ii) perceived motivation, and (iii) technology acceptance. Additionally, students’ streams of study served as a moderating variable. The study sample consisted of 140 college students, who were assigned to either the experimental group (using mar-mtjs) or the control group (using web-mtjs).
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24156
dc.language.isoen
dc.subjectMobile learning
dc.titleThe Effects Of Mobile Augmented Reality On College Students’ Performance, Motivation And Technology Acceptance Of Learning Intangible Cultural Heritage
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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Pusat Teknologi Pengajaran dan Multimedia - Tesis