Publication: Evaluating The Certificate In Hotel Operations Programme At Community Colleges In Malaysia Using Context-Input-Process-Product (Cipp) Analysis
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Date
2022-07
Authors
Massitah, Kipli
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Abstract
Hospitality programmes, as part of technical and vocational education, are designed to fulfil the need of the industry. The extent of its effectiveness in delivering the needs is yet indefinite and the current evaluation practice is prone to several shortcomings. Moreover, the needs of other key stakeholders such as the students, lecturers and graduates are seldom discussed as well. This study aims to address these issues using the Context-Input-Process-Product (CIPP) evaluation model by Stufflebeam as a guideline. In this study, the explanatory sequential mixed-method research design was employed in gathering the data that comprehensively assess the needs of all key stakeholders. First, the results from self-administered surveys that comprise a total of 261 early semester students, final semester students, graduates, lecturers and representatives from the hotel industry were analysed using descriptive and inferential statistics. Next, the information from a series of 12 semi-structured interviews were examined using thematic analysis technique. Twelve participants that consist of five lecturers, two programme administrators and five employers were involved in the semi-structured interviews. The results showed that from the context evaluation, the programme under study, the Certificate of Hotel Operations at community colleges in Malaysia is still relevant in producing the needed semi-skilled workforce for the hospitality industry but with few adjustments necessary in terms of its curriculum content to better suit the goals and objectives of the programme itself.