Publication: Consumers’ Perception Towards Extend Usage Of Internet Banking In Malaysia
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Date
2012
Authors
Ho, Wan Shin
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Abstract
The rapid growth and innovation in conduct banking activities by using internet banking has increased dramatically. Internet banking services today has widely use by individual and corporate customer. This study aims to examine the consumer’ perception towards extend usage of internet banking in Malaysia. A research framework was developed to identify factors that would influence consumers’ perception towards extend usage of internet banking. Quantitative approach was used by distributing survey questionnaire to working individual in Penang, Malaysia. Data collected data is tested by using SmartPLS version 2.0.M3. The result indicated that internet accessibility, internet quality, security and privacy and transaction benefit play significant roles in influencing the extend usage of internet banking while trust factors on extend usage of internet banking is not significant in this study. The significance of this study is intended to serve as guideline for bank to identify and determine the key determinant of customer’s perception towards extends usage of internet banking services. This study also useful for future researchers to further investigate on other drivers and factors of extends usage of internet banking. x
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Perception Towards Extend Usage