Publication: The Influence Of Job Embeddedness On Turnover Intention: The Mediating Role Of Organizational Commitment Among Private University Lecturers In Yunnan, China
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Date
2025-09
Authors
Liu, Jing Jie
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Abstract
Rapid advancement in China’s educational landscape, made private higher
education institutions preparing themselves in taking an increasingly significant role
towards the country development. Thus, this research focused on the turnover
intentions among faculty members of private universities in Yunnan, China. In today’s
educational environment, faculty members’ turnover at private universities in Yunnan
has become a noteworthy issue. As the backbone to the educational delivery, lecturer
stability is essential to both teaching quality and institutional progress. However, data
released by the Ministry of Education and on-site data collected from private
universities in Yunnan indicate that this group shows an inclination towards leaving
the institution. To address this, the study proposes strategies aimed at strengthening
Job Embeddedness (JE) by cultivating a supportive organizational culture and
enhancing lecturers' integration within the institution and the surrounding community.
These initiatives are designed to strengthen Organizational Commitment (OC) and
lower turnover intentions, thus supporting the long-term development of private
universities in Yunnan. The study is based on the Theory of Reasoned Action (TRA)
and Social Embeddedness Theory (SET). Following TRA, the study identifies JE
dimensions (Organizational Fit, Organizational Link, Organizational Sacrifice,
Community Fit, Community Link, and Community Sacrifice) as key variables.
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Keywords
The Influence Of Job Embeddedness On Turnover Intention , The Mediating Role Of Organizational Commitment , Private University Lecturers , Yunnan , China