Publication: A Comparative Analysis Of Narrative Structure Between Selected Foreign And Local Films In The Context Of Film Tourism Of Thailand
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Date
2024-12
Authors
Thapthep, Paprach
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Abstract
Following the notable impact of the film the beach on thai tourism, the concept of "film tourism" was adopted as part of thailand's governmental policy within the framework of the "creative economy." however, this policy primarily emphasizes thailand's appeal as a location for international film productions, with success measured by the revenue generated from these foreign productions. In contrast, the policy overlooks the role of domestic films in promoting thai tourism, with local productions largely absent from discussions on "thai film tourism." moreover, there is a significant gap in research exploring the relationship between foreign films shot in thailand, local films, and their influence on thai tourism. This study aims to address this gap by analyzing the narrative structures of films that contribute to thai tourism, highlighting the unique ways in which both foreign and domestic filmmakers portray the country. A deeper understanding of how successful films—whether foreign or local—construct their narratives and shape destination images can provide valuable insights for developing future film tourism projects. This study employs two distinct research methodologies: content analysis and textual analysis.