Pusat Pengajian Komunikasi - Tesis
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- PublicationWacana Tentang Ahli Politik Wanita Dalam Akhbar Indonesia(2024-07)Wulandari, Theresia DiyahIsu gender adalah isu yang mendapat banyak perhatian daripada ahli akademik. Satu kajian yang menarik adalah mengenai kesaksamaan wanita dan lelaki dalam politik. Kajian ini mengkaji bagaimana calon ahli politik wanita terdedah kepada 153 berita di akhbar harian di Indonesia, iaitu Pikiran Rakyat, Pos Kota, Suara Merdeka, dan Waspada, semasa tempoh kempen 2004-2019.Tujuan kajian ini ialah untuk menentukan corak berita, kesan stereotaip, dan agenda spektrum feminisme dari empat akhbar harian ini. Penyelidikan ini menggunakan kaedah analisis wacana dengan pendekatan Pasca-Strukturalisme Feminisme (FPDA) yang membongkar makna bahasa kewartawanan. Kaedah ini diikuti dengan wawancara mendalam dengan 12 penulis berita. Dari hasil analisis wacana feminisme pasca- sturukturalisme dapat disimpulkan bahawa corak liputan akhbar mengikuti koleksi maklumat dari hasil liputan dan wawancara sumber berita, tetapi budaya dan kuasa editor dapat mengubah suai pendedahan berita, adakah calon ahli politik Wanita berdaya atau tidak
- PublicationThe Impact Of Digital Nudging On Online Health Information Sharing Behaviors: The Moderating Roles Of Social Capital And Personality(2024-09)Jia, ChenjinHealth information sharing is an important pro-social behavior to encourage greater dissemination of health-related information in the society. Sharing health information with others helps to increase public awareness and understanding of health issues. It also enables networking and support with people who have had similar experiences, enabling individuals to share experiences, encourage each other and obtain advice. However, due to their limited cognitive capacity, human beings tend to use heuristic or simplifying strategies when processing information rather than performing thorough analysis and evaluation, which leads to the possibility of cognitive biases in the processing of health information and hence the inability of individuals to make decisions about sharing health information. To address this situation, digital choice architecture is a potential approach where digital nudging intervenes in users’ behaviors when processing health information by designing and adapting choices and information presentation in digital environments in order to motivate them to share health information more actively. Although some studies have investigated users’ motivations for sharing health information and factors for avoiding health information, and explorations have begun for nudge to guide consumers to choose healthy lifestyles in digital environments, there is a dearth of knowledge on how nudge can effectively promote users’ health information sharing behavior. To fill this gap, this study tested the effect of digital nudges on users’ health information sharing behavior using nudge theory.
- PublicationAn Exploratory Study On Undergraduate Public Relations Education In Saudi Arabia(2023-06)Aljabri Abdullah Mofareh JThis research has three objectives; objective one was to analyse the current state of undergraduate public relations education in Saudi Arabia. Objective two was to explore the trends and future direction of the public relations profession in Saudi Arabia. The third objective was to propose an ideal undergraduate public relations education curriculum in Saudi Arabia.
- PublicationFactors Determining Online And Offline Political Engagement In Malaysia(2023-03)Thanaraj A/L MurudiThis study examines the factors determining civic voluntarism in political engagement in Malaysia. Focusing on civic voluntarism in influencing political engagement, this study applies Civic Voluntarism Model to elucidate the factors that influence the political engagement process. This study also acknowledges the dissatisfaction and fairness in politics and hence tests political dissatisfaction and perceived fairness in predicting citizens' political engagement factors.
- PublicationMaklumat Palsu Covid-19: Analisis Corak Topik Teks Laman Web Sebenarnya.My Menggunakan Weka(2023-04)Siti Fatimah Binti HuzaidiKajian ini bertujuan untuk menganalisis maklumat palsu COVID-19 berdasarkan objektif iaitu untuk memahami ciri-ciri signifikan topik COVID-19 palsu, waspada dan penjelasan dalam laman web sebenarnya.my.