Pusat Pengajian Komunikasi - Tesis

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Analysing The Role Of Social Media In The Uae - Israel Normalization Agreement In 2020: A Gulf Cooperation Council Perspective
(2025-04)
Abdalla, Aljasmi Raida Muhsin Mohamed
The normalization agreement signed by the united arab emirates (uae) and israel on august 13, 2020, was a momentous geopolitical milestone with far-reaching consequences. While emirati authorities portrayed the agreement as a step toward warm peace, popular comments on social media indicated a wide range of views, from strong support to strident rejection. Social media was essential in creating conversation surrounding the accord, impacting public perception and political narratives. This study investigated the influence of social media in the uae-israel normalization process, utilizing international relations theory, agenda-setting theory, social media use, political participation, and social media political participation model as the theoretical framework. A qualitative study technique was used, including semi-structured interviews with 15 people (three from the uae and twelve from the gulf cooperation council) and sentiment analysis of twitter (x) and facebook postings from august to october 2020, all performed using nvivo software. The data reveal that social media had a substantial impact on popular mood, increasing both pro- and anti-normalization views. Sentiment research found that the prevalent perception in the uae was positive, indicating the efficacy of government messaging and public engagement methods.
The Contribution Of Public Relations In Reducing Employee Resistance To Organisational Change: The Case Of Saudi Telecommunication Company
(2025-02)
Shaya, Mohammed Faris S
Resistance to the process of organisational change is damaging to an organisation and its employees as it is regarded as a significant reason for failure in executing the process. This study explored employee resistance to organisational change in saudi arabia’s saudi telecommunications company (stc) and how public relations (pr), can act as one of the initiatives to implement changes successfully. This research had three objectives: to understand the role of public relations in saudi telecommunications company based on the principles of relationship management theory, to analyse employee resistance issues during organisational change in saudi telecommunications company based on aspects of lewin’s change management theory, and to recommend a public relations framework to manage employees’ resistance to organisational change in saudi telecommunications company. The study adopted a qualitative research design, and the data were collected using in-depth interviews, which were conducted with 12 public relations saudi telecommunications company employees at the company’s headquarters in riyadh and five other saudi telecommunications company branches in jeddah, mecca, al-madinah, dammam, and abha. The informants, who comprised public relations directors and practitioners in the public relations departments of each of the six saudi telecommunications company branches actively engaged in change management, were selected using the purposive sampling method.
A Comparative Analysis Of Narrative Structure Between Selected Foreign And Local Films In The Context Of Film Tourism Of Thailand
(2024-12)
Thapthep, Paprach
Following the notable impact of the film the beach on thai tourism, the concept of "film tourism" was adopted as part of thailand's governmental policy within the framework of the "creative economy." however, this policy primarily emphasizes thailand's appeal as a location for international film productions, with success measured by the revenue generated from these foreign productions. In contrast, the policy overlooks the role of domestic films in promoting thai tourism, with local productions largely absent from discussions on "thai film tourism." moreover, there is a significant gap in research exploring the relationship between foreign films shot in thailand, local films, and their influence on thai tourism. This study aims to address this gap by analyzing the narrative structures of films that contribute to thai tourism, highlighting the unique ways in which both foreign and domestic filmmakers portray the country. A deeper understanding of how successful films—whether foreign or local—construct their narratives and shape destination images can provide valuable insights for developing future film tourism projects. This study employs two distinct research methodologies: content analysis and textual analysis.
Masalah Jurang Digital Dan Kelas Sosial: Satu Kajian Ke Atas Komuniti Luar Bandar Di Kupang, Baling
(2004-05)
Zulkipli, Noor Zuleika
Kajian menunjukkan bahawa jurang digital wujud dalam pelbagai dimensi iaitu kedudukan geografi (bandar dan luar bandar), jantina (lelaki dan wanita), pendidikan, umur dan kelas sosial. Justeru, kajian ini cuba meninjau jurang digital yang berlaku dalam masyarakat luar bandar yang berlatar belakangkan kelas sosial yang berbeza, dengan menjalankan temubual mendalam (in-depth interview) terhadap pendudukpenduduk di kawasan Kupang, Baling. Hasil kajian mendapati bahawa kelas sosial mempengaruhi pola penggunaan komputer dan internet, akses dan latihan kemahiran bagi komuniti di luar bandar dan seterusnya mewujudkan jurang di antara golongan kelas menengah dan kelas bawahan.
Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study
(2024-01)
Santhanasamy, Esther
In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this present study aims to examine the communication process between the sellers and buyers of wildlife on social media sites (FB and IG).

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