Pusat Pengajian Komunikasi - Tesis
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- PublicationAn Exploratory Study On Undergraduate Public Relations Education In Saudi Arabia(2023-06)Aljabri Abdullah Mofareh JThis research has three objectives; objective one was to analyse the current state of undergraduate public relations education in Saudi Arabia. Objective two was to explore the trends and future direction of the public relations profession in Saudi Arabia. The third objective was to propose an ideal undergraduate public relations education curriculum in Saudi Arabia.
- PublicationFactors Determining Online And Offline Political Engagement In Malaysia(2023-03)Thanaraj A/L MurudiThis study examines the factors determining civic voluntarism in political engagement in Malaysia. Focusing on civic voluntarism in influencing political engagement, this study applies Civic Voluntarism Model to elucidate the factors that influence the political engagement process. This study also acknowledges the dissatisfaction and fairness in politics and hence tests political dissatisfaction and perceived fairness in predicting citizens' political engagement factors.
- PublicationMaklumat Palsu Covid-19: Analisis Corak Topik Teks Laman Web Sebenarnya.My Menggunakan Weka(2023-04)Siti Fatimah Binti HuzaidiKajian ini bertujuan untuk menganalisis maklumat palsu COVID-19 berdasarkan objektif iaitu untuk memahami ciri-ciri signifikan topik COVID-19 palsu, waspada dan penjelasan dalam laman web sebenarnya.my.
- PublicationPredicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation(2023-03)Adu Agatha OluwafunmilayoThe study elucidates the moderating roles of normalisation of shisha through social media and denormalisation of shisha through mainstream media in terms of pro-smoking and anti-smoking shisha related messages respectively.
- PublicationRumour Response Strategy And Behavioural Intention: The Mediating Roles Of Anxiety And Government Reputation During Covid-19 “Infodemic” In China(2023-07)Chen, GuangyuThe rising popularity of social media has inevitably led to the dissemination of both factual and truthful information as well as rumours. Specifically, numerous health rumours have circulated on digital platforms following the global COVID-19 pandemic. Relevant government bodies must proactively convey public information to influence individuals’ behaviour and subsequent involvement in emergency decision-making during a major health crisis. As such, the right rumour response strategy must be used by the government to avoid negative reaction from the public amidst a major health crisis. This study was based on three key objectives: (i) to identify the most effective government rumour response strategies to address rumours during a health crisis; (ii) to examine the role of anxiety in this process; (iii) to examine the role of government reputation in the process. The Situational Crisis Communication Theory (SCCT) served as the theoretical foundation of the study. Online survey experimental data were collected from 245 Chinese participants, who were exposed to a false social media rumour stimulus that potato chips could spread Covid-19. Notably, the participants were subjected to one of the three following rumour response strategy: denial, refute, and attack. The one-way ANOVA results revealed that the impact of the refutation response led to the lowest rumour dissemination intention. The refutation response also led to the lowest behavioural intention to consume rumour-related products.