Pusat Pengajian Komunikasi - Tesis
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- PublicationThe Impact Of Digital Nudging On Online Health Information Sharing Behaviors: The Moderating Roles Of Social Capital And Personality(2024-09)Jia, ChenjinHealth information sharing is an important pro-social behavior to encourage greater dissemination of health-related information in the society. Sharing health information with others helps to increase public awareness and understanding of health issues. It also enables networking and support with people who have had similar experiences, enabling individuals to share experiences, encourage each other and obtain advice. However, due to their limited cognitive capacity, human beings tend to use heuristic or simplifying strategies when processing information rather than performing thorough analysis and evaluation, which leads to the possibility of cognitive biases in the processing of health information and hence the inability of individuals to make decisions about sharing health information. To address this situation, digital choice architecture is a potential approach where digital nudging intervenes in users’ behaviors when processing health information by designing and adapting choices and information presentation in digital environments in order to motivate them to share health information more actively. Although some studies have investigated users’ motivations for sharing health information and factors for avoiding health information, and explorations have begun for nudge to guide consumers to choose healthy lifestyles in digital environments, there is a dearth of knowledge on how nudge can effectively promote users’ health information sharing behavior. To fill this gap, this study tested the effect of digital nudges on users’ health information sharing behavior using nudge theory.
- PublicationAn Exploratory Study On Undergraduate Public Relations Education In Saudi Arabia(2023-06)Aljabri Abdullah Mofareh JThis research has three objectives; objective one was to analyse the current state of undergraduate public relations education in Saudi Arabia. Objective two was to explore the trends and future direction of the public relations profession in Saudi Arabia. The third objective was to propose an ideal undergraduate public relations education curriculum in Saudi Arabia.
- PublicationFactors Determining Online And Offline Political Engagement In Malaysia(2023-03)Thanaraj A/L MurudiThis study examines the factors determining civic voluntarism in political engagement in Malaysia. Focusing on civic voluntarism in influencing political engagement, this study applies Civic Voluntarism Model to elucidate the factors that influence the political engagement process. This study also acknowledges the dissatisfaction and fairness in politics and hence tests political dissatisfaction and perceived fairness in predicting citizens' political engagement factors.
- PublicationMaklumat Palsu Covid-19: Analisis Corak Topik Teks Laman Web Sebenarnya.My Menggunakan Weka(2023-04)Siti Fatimah Binti HuzaidiKajian ini bertujuan untuk menganalisis maklumat palsu COVID-19 berdasarkan objektif iaitu untuk memahami ciri-ciri signifikan topik COVID-19 palsu, waspada dan penjelasan dalam laman web sebenarnya.my.
- PublicationPredicting Shisha Smoking Behaviour Among University Students In Nigeria: Moderating Roles Of Media Normalisation And Denormalisation(2023-03)Adu Agatha OluwafunmilayoThe study elucidates the moderating roles of normalisation of shisha through social media and denormalisation of shisha through mainstream media in terms of pro-smoking and anti-smoking shisha related messages respectively.