Pusat Pengajian Komunikasi - Tesis

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A Critical Analysis Of K-Pop’s Economic And Cultural Dynamics In Global Entertainment Industry: A Case Study Of Sm Entertainment
(2025-09)
Goh, Yu Qin
K-pop has become a phenomenon in recent years. It spread from Asia, and America, to Europe, Saudi Arabia, and Africa. K-pop overcame language and culture barriers, gaining wide fans worldwide. But how does it start and what makes these K-pop groups successful locally and globally? This research takes SM ENTERTAINMENT as the case study to examine the business nexus of the regional media powerhouse and reflects on the evolution of K-pop culture within the framework of Globalisation. In understanding how SM ENTERTAINMENT, a media powerhouse manages to transform itself from a local studio to a global corporate media that produces some of the most popular celebrities in the global market, this research identifies two SM ENTERTAINMENT products (celebrities) that debuted in a different period to gain insights into its business nexus. My research findings indicate that South Korea employs the glocalisation strategy and blends South Korean features and localised components, creating fusion products. Meanwhile, this research discovers that South Korean government still plays a significant role in the entertainment industry and both sides cooperate to achieve mutual benefit. The government invested heavily in K-pop, aiming to target all sectors of the Korean economy.
Volunteer Tourist’s Motivation And Satisfaction In Malaysia: The Roles Of Perceived Benefits And Tourist-Host Interaction
(2025-08)
Nordin, Dini Farahiyah
This study examines volunteer tourists’ satisfaction in Malaysia by employing Social Exchange Theory (SET) as the conceptual foundation. Addressing the limited understanding of what drives and sustains satisfaction among volunteer tourists, the research aims to: (1) identify motivation factors; (2) examine the relationship between motivation and perceived benefits; (3) assess overall satisfaction; (4) investigate the moderating effect of tourist-host interactions; and (5) propose an integrated model of volunteer tourism.
Cyberbullying On Facebook: An Exploratory Phenomenological Study On Lived Experiences Among The Young Adult Victims In Bangladesh
(2025)
Hossain, Aftab
In the digital age, cyberbullying has emerged as a pressing concern, particularly among young adults. However, understanding the intricacies of this phenomenon in the unique sociocultural context of bangladesh has remained a gap in research. This dissertation conducts a comprehensive exploration of cyberbullying victimization among young adults in bangladesh, with a particular emphasis on their experiences within the facebook platform. Grounded in bronfenbrenner's social ecological theory, this study adopts an exploratory phenomenological approach. Sixteen young adults residing in dhaka, a city known for its substantial facebook user base, participated in semistructured interviews. Employing a homogenous purposive sampling method, this research ensures diversity among participants while safeguarding their identities. Thematic analysis of the interview transcripts, facilitated by nvivo qualitative analysis software, reveals five major themes that illuminate the complexities of cyberbullying victimization within the context of bangladesh. These themes encompass the motivations behind cyberbullying incidents on facebook, the influential role of the victims' immediate social environment, the responses of their social environment to victimization, the coping strategies employed by victims, and the support provided by their social ecology to overcome these distressing experiences.
Analysing The Role Of Social Media In The Uae - Israel Normalization Agreement In 2020: A Gulf Cooperation Council Perspective
(2025-04)
Abdalla, Aljasmi Raida Muhsin Mohamed
The normalization agreement signed by the united arab emirates (uae) and israel on august 13, 2020, was a momentous geopolitical milestone with far-reaching consequences. While emirati authorities portrayed the agreement as a step toward warm peace, popular comments on social media indicated a wide range of views, from strong support to strident rejection. Social media was essential in creating conversation surrounding the accord, impacting public perception and political narratives. This study investigated the influence of social media in the uae-israel normalization process, utilizing international relations theory, agenda-setting theory, social media use, political participation, and social media political participation model as the theoretical framework. A qualitative study technique was used, including semi-structured interviews with 15 people (three from the uae and twelve from the gulf cooperation council) and sentiment analysis of twitter (x) and facebook postings from august to october 2020, all performed using nvivo software. The data reveal that social media had a substantial impact on popular mood, increasing both pro- and anti-normalization views. Sentiment research found that the prevalent perception in the uae was positive, indicating the efficacy of government messaging and public engagement methods.
The Contribution Of Public Relations In Reducing Employee Resistance To Organisational Change: The Case Of Saudi Telecommunication Company
(2025-02)
Shaya, Mohammed Faris S
Resistance to the process of organisational change is damaging to an organisation and its employees as it is regarded as a significant reason for failure in executing the process. This study explored employee resistance to organisational change in saudi arabia’s saudi telecommunications company (stc) and how public relations (pr), can act as one of the initiatives to implement changes successfully. This research had three objectives: to understand the role of public relations in saudi telecommunications company based on the principles of relationship management theory, to analyse employee resistance issues during organisational change in saudi telecommunications company based on aspects of lewin’s change management theory, and to recommend a public relations framework to manage employees’ resistance to organisational change in saudi telecommunications company. The study adopted a qualitative research design, and the data were collected using in-depth interviews, which were conducted with 12 public relations saudi telecommunications company employees at the company’s headquarters in riyadh and five other saudi telecommunications company branches in jeddah, mecca, al-madinah, dammam, and abha. The informants, who comprised public relations directors and practitioners in the public relations departments of each of the six saudi telecommunications company branches actively engaged in change management, were selected using the purposive sampling method.

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