Pusat Pengajian Komunikasi - Tesis

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Maqasid Shariah As A Predictor To Sustainable Lifestyles In Malaysia: The Moderating Role Of Opinion Leadership And Environmental Change
(2024-06)
Ali, Mehellou
Sustainable lifestyles have become crucial for both individual well-being and sustainable development. Previous research has explored various factors that motivate individuals to adopt sustainable lifestyles. However, little attention has been given to the potential of maqasid shariah as a predictor of sustainable lifestyles. This study has examined maqasid shariah's influence on individuals to adopt a sustainable lifestyle. Specifically, it examines the relationship between maqasid shariah as a predictor (independent variable), and sustainable lifestyles as a dependent variable. Additionally, the study explores the moderating role of opinion leadership and the environmental change between the independent and dependent variables. Therefore, the quantitative method is adopted to answer the research questions and achieve this study's objectives. A self-report questionnaire is used to collect the data from malaysian citizens. A total of six hundred eighty-two (n=682) participants from six states participated in the survey. Spss and smartpls were used to analyse the collected data. Thus, several statistical techniques have been executed. However, the partial least squares structural equation modeling (pls-sem) was the primary analysis technique to assess the model and the 15 proposed hypotheses. The findings reveal that out of the 15 proposed hypotheses, five hypotheses were statistically supported, while ten of them were not supported. On one hand, this result demonstrated that maqasid shariah holds promise as a determinant of sustainable lifestyles, particularly in muslim-majority countries.
Impact Of Social Media On Wellbeing Of Elderly Using Stressor-Strainoutcome Model
(2024-07)
Shamugam, Lalitha
National statistics department, malaysia reported malaysia’s population aged 60 years and above are increasing over the years from 5.2% in 1970 to estimated 15 % in 2035. Due to this increase, the influence of social media usage like facebook or whatsapp towards the elderly is becoming more significant. From the literature, it clearly highlights the benefits gained from using internet, particularly social media, by elderly and how this positively impacting their subjective wellbeing (swb). However, there is limited literature with almost no data on what happen when elderly feel exhausted with social media usage and how it is negatively impacting their swb. Hence, this study addressed the gap in existing literature by examining the precursors of social media fatigue and its relationship with passive social media usage. To achieve these objectives, a conceptual model based on stressor-strain-outcome (sso) is developed to explain these relationships. The study further investigated the impact of sso on the swb of the elderly to understand whether social media usage increase or decrease their swb. Purposive sampling method was used in this study to randomly select elder adults aged 60 years and above with social media such as facebook or whatsapp. Self-administered questionnaires were used for gathering data from the respondents. Multiple methods of data collection were employed, whereby some questionnaires were mailed to the respondents, some were personally administered because the sample consist of elder adults. This study used the partial least squares (pls) and structural equation modelling (sem) tool to examine the identified constructs and their relationships between one another.
The Moderating Effects Of Environmental Awareness And Environmental Motivation On The Relationship Between Reward-Based Gamification And Pro-Environmental Behaviour: A Case Of Alipay’S Ant Forest
(2024-07)
Huang, Miao
In order to cope with the environmental issues caused by rapid economic development, an environmental game called ant forest, developed by alipay, is used to advocate green awareness in china. The game mechanism of ant forest allows users to transform rewards into real trees. This study applied the stimulus-organism-response (s-o-r) theory as the theoretical foundation, analysed the direct relationships between gamified reward, perceived persuasiveness and pro-environmental behaviour (peb), and analysed the effect of environmental awareness and motivation as moderating variables. The study uses the explanatory sequential mixed methods to achieve the study objectives. In the first phase, 621 ant forest users participated in the survey through online questionnaires and this resulted in quantitative analysis results. In the second phase, the researcher selected 12 participants from the first phase to interview them face-to-face. The survey results show that reward-based gamification can be used as a very effective stimulating method to promote users’ peb. The stimulus work primarily through ant forest’s perceived persuasiveness on users. The more important finding of this study is that it proved the moderating effect of environmental awareness on the relationship between perceived persuasiveness and peb, while environmental motivation does not show the moderating effect.
Transformational Leadership And Employee Creativity: A Multilevel Study Based On Individual And Team Perspectives
(2024-05)
Xu, Shuang
This study aims to examine the relationships between transformational leadership, team innovation climate, team reflexivity, psychological capital, environmental dynamism, and employee creativity within the context of the covid-19 pandemic-induced turbulent business environment. This study collected data from 406 individuals and 618 team-level individuals in chinese small and medium-sized manufacturing enterprises. The statistical analysis was conducted using spss 26 and mplus 8. A total of 16 hypotheses in this study investigated the influence of transformational leadership on employee creativity. Firstly, transformational leadership has a significant positive relationship with employee creativity. Secondly, the relationship between transformational leadership and employee creativity is mediated by three factors: team innovation climate, team reflexivity, and psychological capital. The results of this study also indicate that environmental dynamism moderates the relationship between transformational leadership and psychological capital, thereby strengthening the positive association between these variables.
Factors Affecting Belief In Fake News Related To Covid-19 In China: A Dual Information Processing Perspective
(2024-05)
Wu, Yanhong
During covid-19, social media in china was overwhelmed with fake news. People often believe in fake news on social media, which can be harmful to individuals, society, and the country. However, little research has been conducted on the belief in fake news in the chinese context. This study aims to determine the influence of message, individual, and situational factors on belief in fake news on social media in china during covid-19 from a dual-process information processing perspective, as well as the impact of status-seeking on the relationship between information processing and belief in fake news. In order to empirically test and validate an integrated research model and achieve the research objectives, this study employed survey method and applied various statistical techniques. An online questionnaire was distributed in eight residential neighbourhoods in beijing, china, and a total of 813 valid responses were collected from social media users aged 18–65. Ibm spss and smartpls were used to examine the data, empirically test the research model, and answer the research questions posed in this study. Results indicated that message factors (perceived message attractiveness and quality), individual factors (risk propensity and narcissism), and situational factors (information overload and perceived uncertainty) positively influenced information processing (heuristic and systematic processing) and belief in fake news. Status-seeking motivation positively moderated the relationship between systematic processing and belief in fake news.

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