Pusat Pengajian Komunikasi - Tesis

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A Comparative Analysis Of Narrative Structure Between Selected Foreign And Local Films In The Context Of Film Tourism Of Thailand
(2024-12)
Thapthep, Paprach
Following the notable impact of the film the beach on thai tourism, the concept of "film tourism" was adopted as part of thailand's governmental policy within the framework of the "creative economy." however, this policy primarily emphasizes thailand's appeal as a location for international film productions, with success measured by the revenue generated from these foreign productions. In contrast, the policy overlooks the role of domestic films in promoting thai tourism, with local productions largely absent from discussions on "thai film tourism." moreover, there is a significant gap in research exploring the relationship between foreign films shot in thailand, local films, and their influence on thai tourism. This study aims to address this gap by analyzing the narrative structures of films that contribute to thai tourism, highlighting the unique ways in which both foreign and domestic filmmakers portray the country. A deeper understanding of how successful films—whether foreign or local—construct their narratives and shape destination images can provide valuable insights for developing future film tourism projects. This study employs two distinct research methodologies: content analysis and textual analysis.
Masalah Jurang Digital Dan Kelas Sosial: Satu Kajian Ke Atas Komuniti Luar Bandar Di Kupang, Baling
(2004-05)
Zulkipli, Noor Zuleika
Kajian menunjukkan bahawa jurang digital wujud dalam pelbagai dimensi iaitu kedudukan geografi (bandar dan luar bandar), jantina (lelaki dan wanita), pendidikan, umur dan kelas sosial. Justeru, kajian ini cuba meninjau jurang digital yang berlaku dalam masyarakat luar bandar yang berlatar belakangkan kelas sosial yang berbeza, dengan menjalankan temubual mendalam (in-depth interview) terhadap pendudukpenduduk di kawasan Kupang, Baling. Hasil kajian mendapati bahawa kelas sosial mempengaruhi pola penggunaan komputer dan internet, akses dan latihan kemahiran bagi komuniti di luar bandar dan seterusnya mewujudkan jurang di antara golongan kelas menengah dan kelas bawahan.
Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study
(2024-01)
Santhanasamy, Esther
In Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this present study aims to examine the communication process between the sellers and buyers of wildlife on social media sites (FB and IG).
Maqasid Shariah As A Predictor To Sustainable Lifestyles In Malaysia: The Moderating Role Of Opinion Leadership And Environmental Change
(2024-06)
Ali, Mehellou
Sustainable lifestyles have become crucial for both individual well-being and sustainable development. Previous research has explored various factors that motivate individuals to adopt sustainable lifestyles. However, little attention has been given to the potential of maqasid shariah as a predictor of sustainable lifestyles. This study has examined maqasid shariah's influence on individuals to adopt a sustainable lifestyle. Specifically, it examines the relationship between maqasid shariah as a predictor (independent variable), and sustainable lifestyles as a dependent variable. Additionally, the study explores the moderating role of opinion leadership and the environmental change between the independent and dependent variables. Therefore, the quantitative method is adopted to answer the research questions and achieve this study's objectives. A self-report questionnaire is used to collect the data from malaysian citizens. A total of six hundred eighty-two (n=682) participants from six states participated in the survey. Spss and smartpls were used to analyse the collected data. Thus, several statistical techniques have been executed. However, the partial least squares structural equation modeling (pls-sem) was the primary analysis technique to assess the model and the 15 proposed hypotheses. The findings reveal that out of the 15 proposed hypotheses, five hypotheses were statistically supported, while ten of them were not supported. On one hand, this result demonstrated that maqasid shariah holds promise as a determinant of sustainable lifestyles, particularly in muslim-majority countries.
Impact Of Social Media On Wellbeing Of Elderly Using Stressor-Strainoutcome Model
(2024-07)
Shamugam, Lalitha
National statistics department, malaysia reported malaysia’s population aged 60 years and above are increasing over the years from 5.2% in 1970 to estimated 15 % in 2035. Due to this increase, the influence of social media usage like facebook or whatsapp towards the elderly is becoming more significant. From the literature, it clearly highlights the benefits gained from using internet, particularly social media, by elderly and how this positively impacting their subjective wellbeing (swb). However, there is limited literature with almost no data on what happen when elderly feel exhausted with social media usage and how it is negatively impacting their swb. Hence, this study addressed the gap in existing literature by examining the precursors of social media fatigue and its relationship with passive social media usage. To achieve these objectives, a conceptual model based on stressor-strain-outcome (sso) is developed to explain these relationships. The study further investigated the impact of sso on the swb of the elderly to understand whether social media usage increase or decrease their swb. Purposive sampling method was used in this study to randomly select elder adults aged 60 years and above with social media such as facebook or whatsapp. Self-administered questionnaires were used for gathering data from the respondents. Multiple methods of data collection were employed, whereby some questionnaires were mailed to the respondents, some were personally administered because the sample consist of elder adults. This study used the partial least squares (pls) and structural equation modelling (sem) tool to examine the identified constructs and their relationships between one another.

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