Publication: The Effect Of Electronic Word Of Mouth (E-Wom) On Pre-Trip Travel Decisions: The Moderating Role Of Online Trust
| dc.contributor.author | Alrefi, Ala Adel Ahmad | |
| dc.date.accessioned | 2026-06-26T01:25:41Z | |
| dc.date.available | 2026-06-26T01:25:41Z | |
| dc.date.issued | 2025-09 | |
| dc.description.abstract | This study investigates the impact of electronic word-of-mouth (e-wom) on tourist decision-making in jordan, with a particular focus on the moderating role of online trust. The research explores how various antecedents—including source credibility, post-tourist experience, perceived usefulness, perceived ease of use, and active users of social media (bloggers)—influence tourists' decisions through the mediating effect of e-wom. The study is grounded in four key theoretical frameworks: the push and pull theory, technology acceptance model (tam), elaboration likelihood model (elm), and stimulus-organism-response (s-o-r) model. These frameworks collectively provide a comprehensive lens through which to examine digital consumer behaviour in the tourism sector. A quantitative research design was adopted, and data were collected from 504 tourists who had used e-wom to make pre-travel decisions within jordan. Respondents included both jordanian and non-jordanian tourists. A structured questionnaire was used as the primary data collection tool, which was validated through a pilot study. The data were analysed using statistical package for the social sciences (spss) version 22.0 and partial least squares structural equation modelling (pls-sem) version 3.2.7. Preliminary tests, including checks for missing data, outliers, normality, and multicollinearity, were conducted, followed by measurement and structural model assessments | |
| dc.identifier.uri | https://erepo.usm.my/handle/123456789/24495 | |
| dc.language.iso | en | |
| dc.subject | Effect Electronic Mouth (E-Wom) Pre-Trip Travel | |
| dc.title | The Effect Of Electronic Word Of Mouth (E-Wom) On Pre-Trip Travel Decisions: The Moderating Role Of Online Trust | |
| dc.type | Resource Types::text::thesis::doctoral thesis | |
| dspace.entity.type | Publication | |
| oairecerif.author.affiliation | Universiti Sains Malaysia |