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Success And Failure Factors In Physical, Digital, And Hybrid Startups Of Micro-Enterprises In The Retail Industry: An Exploratory Study In Irbid, Jordan

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dc.contributor.authorQwaiteen, Azzam Mohammad Khaled
dc.date.accessioned2026-06-09T01:25:28Z
dc.date.available2026-06-09T01:25:28Z
dc.date.issued2025-08
dc.description.abstractMicroenterprises in Jordan face persistent challenges, resulting in high failure rates despite their significant economic impact. This exploratory study investigates the success and failure factors of physical, digital, and hybrid micro-enterprises in Irbid’s retail sector. It examines critical elements, including financial management, entrepreneurial traits, marketing strategies, technological adoption, government policies, customer relationships, operational time, and infrastructure. Guided by Resource-Based Theory (RBT) and Open Innovation Theory (OIT), the study employed qualitative methods, including in-depth semi-structured interviews with 18 micro-enterprise owners.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24340
dc.language.isoen
dc.subjectSuccess And Failure Factors In Physical
dc.subjectDigital
dc.subjectAnd Hybrid Startups
dc.subjectMicro-Enterprises In The Retail Industry
dc.subjectExploratory Study In Irbid
dc.subjectJordan
dc.titleSuccess And Failure Factors In Physical, Digital, And Hybrid Startups Of Micro-Enterprises In The Retail Industry: An Exploratory Study In Irbid, Jordan
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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