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Travel Vlog Induced Intention To Visit: The Relationship Among Vlog’s Storytelling, Narrative Transportation And Destination Image With The Moderating Effect Of Technical Quality

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dc.contributor.authorZhang, Xi
dc.date.accessioned2026-09-03T07:48:58Z
dc.date.available2026-09-03T07:48:58Z
dc.date.issued2025-09
dc.description.abstractTourists tend to experience travel content through vlogs prior to undertaking real travel. However, the growing demand for personalized and diversified content has exceeded what standardized professional work and the large volume of user-created material provide. There is a lack of research on what and how elements compose a travel vlog that can arouse viewers visit intention from the perspective of storytelling. In response to this, the current study has developed a theoretical framework by integrating storytelling elements, narrative transportation, destination image and travel intention, based on Narrative Transportation Theory, Consumer Storytelling Theory and Destination Image Formation Theory.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24943
dc.language.isoen
dc.subjectTravel Vlog Induced Intention To Visit
dc.subjectThe Relationship Among Vlog’s Storytelling
dc.subjectNarrative Transportation And Destination Image
dc.subjectThe Moderating Effect Of Technical Quality
dc.titleTravel Vlog Induced Intention To Visit: The Relationship Among Vlog’s Storytelling, Narrative Transportation And Destination Image With The Moderating Effect Of Technical Quality
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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