Publication:
Muslim Consumers’ Behavior And Responses Towards Halal Logo Jakim

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dc.contributor.authorNurul Wahidah Binti Mahmud Zuhudi
dc.date.accessioned2023-09-06T09:01:00Z
dc.date.available2023-09-06T09:01:00Z
dc.date.issued2021-10
dc.description.abstractPast literature had shown many cases of abused and manipulated halal logo which affects the knowledge and understanding of the consumers, that introduced to minimise doubtful transactions and confusion for Muslim consumers. This indicates an immediate study to understand the behaviour and responses of Muslim consumers towards JAKIM halal logo by focusing on their levels of halal related knowledge, awareness and confidence in their daily consumption and routines. The study explores a mixed method of phenomenology model (1994) with thematic analysis (2006) in analysing the verbatim data.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/17503
dc.subjectMuslim Consumers’ Behavior
dc.subjectResponses Towards Halal Logo Jakim
dc.titleMuslim Consumers’ Behavior And Responses Towards Halal Logo Jakim
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#
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