Publication:
Job Characteristics, Intrinsic Motivation, Organizational Innovative Climate And Employee Innovative Behaviour In The Chinese Ccmi Industry

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Date
2025-09
Authors
Ma, Tingting
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Research Projects
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Abstract
Due to advancements in new media technology, Chinese Convergent Media Institutions (CCMI) exhibit significant growth potential. The huge user base, the insufficient innovation drive, and the rapid iteration of digital technologies places significant pressure on the CCMI industry employees’ innovation (EIB). Drawing upon the Job Characteristics Theory and Cognitive Evaluation Theory, this study developed a novel model and tested 17 hypotheses to validate the factors influencing EIB, encompassing job attributes, personal drive, and environmental factors.
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Keywords
Job Characteristics , Intrinsic Motivation , Organizational Innovative Climate And Employee Innovative Behaviour , The Chinese Ccmi Industry
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URI
https://erepo.usm.my/handle/123456789/24725
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Pusat Pengajian Pengurusan - Tesis