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The Determinants Of Malaysian Esports Watching Behaviour: The Mediating Role Of Satisfaction

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dc.contributor.authorLim, Chee Ngee
dc.date.accessioned2026-04-28T08:04:03Z
dc.date.available2026-04-28T08:04:03Z
dc.date.issued2025-07
dc.description.abstractThis study aims to explore the influencing factors behind eSports watching behaviour in Malaysia by applying the CAB model. Specifically, it investigates the impact of cognitive elements (aesthetics, escapism, flow, physical attractiveness, knowledge acquisition, perceived value, and social interaction) and the affective element (positive emotions) on satisfaction. Furthermore, the study examines the mediating role of satisfaction in the relationships between cognitive elements and eSports watching behaviour, and positive emotions and eSports watching behaviour.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24032
dc.language.isoen
dc.subjectSatisfaction
dc.subjectSocial interaction--Malaysia
dc.titleThe Determinants Of Malaysian Esports Watching Behaviour: The Mediating Role Of Satisfaction
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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