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Improving Sales Performance: A Case Study In A Korean Based Adhesive Company

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dc.contributor.authorLow, Chie Chong
dc.date.accessioned2024-07-12T02:45:36Z
dc.date.available2024-07-12T02:45:36Z
dc.date.issued2014
dc.description.abstractThis case study is to explore the business issues that concerns Best Chemical's sales performance in Malaysia. The analysis methods are complex because they are not merely focused on the corporate strategy level, but also involve Korea's culture and preferred business style. Established in 2007, Best Chemical Co., Ltd. is a Korean based adhesive company servicing semiconductor and electronics industry. In 2009, they appointed Advance Resources Sdn. Bhd. as their distributor. Their global business portrayed limited achievement for the past four years. In fact, their distributor was not able to achieve the target of 72 sales cases and the sales closing rate was also far below 20% of the closing rate target set by Best Chemical.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/19695
dc.subjectImproving Sales Performance
dc.subjectKorean Based Adhesive Company
dc.titleImproving Sales Performance: A Case Study In A Korean Based Adhesive Company
dc.typeResource Types::text::thesis::master thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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