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The Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners

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dc.contributor.authorAni, Noorazlin
dc.date.accessioned2025-10-22T04:46:08Z
dc.date.available2025-10-22T04:46:08Z
dc.date.issued2024-01
dc.description.abstractIslamic advertising, as a form of communication, aims to inform and persuade consumers while adhering to Islamic norms. However, in many Muslim countries, advertising practices often follow western paradigms that have created numerous unethical issues inconsistent with Islamic principles. The research consists of two phases namely a theoretical phase addressing the first objective and the empirical phase addressing the second and third objectives. This study explores the concept of Islamic advertising from the perspective of Muslim practitioners. It has three primary objectives: firstly, to identify the concept; secondly, to analyze its framework; and thirdly, to draw conclusions based on the viewpoints of practitioners.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/22884
dc.language.isoen
dc.subjectIslamic law
dc.subjectAdvertising
dc.titleThe Concept Of Islamic Advertising From The Perspective Of Muslim Practitioners
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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