Publication: Rationalizing Pricing Decisions Through Target Costing: A Qualitative Analysis Of A Real Estate Development Company’s Off-Plan Sales
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Date
2025-06
Authors
Mohammed A., Alrubayan Lulwah
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Abstract
The main objective of this study is to examine the impact of target costing (TC) in rationalizing off-plan residential unit pricing decisions and to explore how TC was implemented in a real estate development company in Saudi Arabia.
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Keywords
Rationing , Pricing