Publication: Destination Attributes And Satisfaction Of Tourist Groups For Redang Island Based On Online Review
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Date
2025-02
Authors
Azam, Marjihah Binti Mohd
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Abstract
Ensuring tourist satisfaction is essential for destination management, especially in maintaining a competitive advantage in island tourism. Recently, researchers have been utilizing online reviews as a medium to assess tourist satisfaction, as it mitigates information asymmetry. Online reviews provide information about the place and also reflecting the tourist's feelings, satisfaction, and opinions regarding the destination. This study focuses on redang island, a competitive destination that has experienced a decline in tourism since 2018. Furthermore, the fluctuations of weather have limited access to the island. Therefore, this study aims to assess tourist satisfaction in redang island by utilizing online review data as a valuable resource. This study seeks to identify essential destination attributes valued by travelers to redang island and to distinguish these attributes across various travel groups. The research employed a mixed-methods approach to analyze data from star ratings (quantitative) and text reviews (qualitative). A frequency analysis was performed to assess tourists' overall satisfaction through an analysis of the star ratings given by the tourists. The frequency analysis revealed that most tourists expressed satisfaction with their trip experience on redang island, rated 5 stars (60.82%) and 4 stars (29.38%).
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Keywords
Tourist satisfaction