Publication:
Factors Influencing Consumers' Purchase Intention For Milk Powder In Penang

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dc.contributor.authorYow, Bee Charn
dc.date.accessioned2024-10-16T01:46:00Z
dc.date.available2024-10-16T01:46:00Z
dc.date.issued2014
dc.description.abstractThis study demonstrate the adaption of Theory of Planned Behavior (TPB) to examine how product knowledge, product involvement, perceived benefit, perceived risk and country of origin image influence consumers' purchase intention for milk powder and how consumers' attitude mediates these variables on consumers' purchase intention. The study findings revealed that product knowledge, product involvement and perceived benefit were positively and significantly related to purchase intention.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/20758
dc.language.isoen
dc.subjectPurchasing
dc.subjectDried milk
dc.titleFactors Influencing Consumers' Purchase Intention For Milk Powder In Penang
dc.typeResource Types::text::thesis::master thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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