Publication:
The Influence Of Persuasive E-Wom Review In Social Media Toward Saudis Travel Intention

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Date
2022-09
Authors
Najah Mohammed Khilaf Alrasheedi
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Volume Title
Publisher
Research Projects
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Abstract
This study investigates the influence of the antecedents of persuasive eWOM reviews on tourists’ attitudes towards the destination abroad and the travel intention of Saudi tourists. The research also investigates the influence of trust as a moderate between antecedents of persuasive eWOM review and information acceptance.
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Keywords
Influence Of Persuasive E-Wom Review In Social Media , Saudis Travel Intention
Citation
URI
https://erepo.usm.my/handle/123456789/17939
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Pusat Pengajian Pengurusan - Tesis