Publication:
The Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance

dc.contributor.authorRahman, Nurul Ulya Abdul
dc.date.accessioned2024-06-05T01:57:55Z
dc.date.available2024-06-05T01:57:55Z
dc.date.issued2023-09
dc.description.abstractA country's economy relies heavily on small and medium-sized enterprises (SMEs). However, some SMEs were unable to maintain outstanding performance in international markets. According to dynamic-capability theory, a global mindset and export market orientation are crucial factors in achieving desired performance. This research investigates the effects of global mindset and export market orientation on the international performance of food industry SMEs in Malaysia. On the other hand, decision-making logic (causation and effectuation) is a mediating variable in the linkages between global mindset and international performance. On top of that, this research incorporates domestic strategic alliance as a moderating variable between export market orientation and international performance relationship. This quantitative study was conducted on food industry SMEs in the emerging country, Malaysia. The PLS-SEM technique was used to analyse the data. The results showed that two aspects of a global mindset, responsiveness expectations and divisional coordination expectations, positively impacted decision-making logic (causation and effectuation). One aspect of export market orientation, export intelligence responsiveness, has a positive effect on international performance. The results reveal that the mediating role of decision-making logic on the linkages between global mindset and international performance was insignificant.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/19391
dc.subjectThe Effect Of Global Mindset
dc.subjectExport Market Orientation
dc.subjectMalaysian Food Industry Smes
dc.subjectTowards International Performance
dc.subjectRahman
dc.subjectNurul Ulya Abdul
dc.subjectPusat Pengajian Pendidikan Jarak Jauh
dc.titleThe Effect Of Global Mindset And Export Market Orientation On Malaysian Food Industry Smes Towards International Performance
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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