Publication:
Identifying Factors Affecting The Use Of Financial Technology: Evidence From Chongqing, China

Simple item page
dc.contributor.authorZhai, Runjia
dc.date.accessioned2026-09-03T01:57:40Z
dc.date.available2026-09-03T01:57:40Z
dc.date.issued2025-08
dc.description.abstractThis research addresses critical gaps in understanding FinTech adoption among Chinese consumers, focusing on prevalent solutions over recent years. Amidst China's vast market potential and unique internet restrictions, it examines demographic profiles, including the elderly and gender-based disparities, challenging conventional global trends. Using the Technology Acceptance Model 3 (TAM3) as a theoretical framework, the study explores factors influencing adoption intentions. Conducted in Chongqing, China, it employs a cross-sectional design with electronic surveys distributed to over 388 individuals within a one-week timeframe. Statistical analyses, including KMO analysis, reliability testing, and SEM-SMART PLS, provide nuanced insights into FinTech adoption. The outcomes include an overview of prevalent solutions, demographic influences, and key factors shaping consumer intentions, contributing to global FinTech literature and offering practical implications for stakeholders navigating China's unique FinTech landscape.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24936
dc.language.isoen
dc.subjectIdentifying Factors Affecting The Use Of Financial Technology
dc.subjectEvidence From Chongqing
dc.subjectChina
dc.titleIdentifying Factors Affecting The Use Of Financial Technology: Evidence From Chongqing, China
dc.typeResource Types::text::thesis::master thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
Files
Collections
Pusat Pengajian Pengurusan - Tesis