Publication: The Influence Of Digital Orientation On Financial Performance In Malaysian Manufacturing Firms: The Mediating Roles Of Supply Chain Integration, Exploratory Innovation And Exploitative Innovation
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Date
2025-09
Authors
Soon, Shu Bee
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Abstract
Digital orientation has emerged as a crucial strategy for manufacturing firms
to enhance operations, foster innovation, and achieve a competitive advantage. By
integrating digital orientation, firms can optimize supply chain processes and improve
overall performance. However, challenges such as the bullwhip effect and delays in
innovation and redesign issues persist, limiting the full potential of digital orientation.
These challenges necessitate a comprehensive understanding of how digital orientation
interacts with supply chain integration, exploratory innovation, and exploitative
innovation to drive financial performance. Drawing on the Resource-Based View and
Stakeholder Theory, the current study investigates the linkages between digital
orientation, supply chain integration, exploratory innovation, exploitative innovation,
and financial performance.
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Keywords
The Influence Of Digital Orientation On Financial Performance , Malaysian Manufacturing Firms , The Mediating Roles Of Supply Chain Integration , Exploratory Innovation And Exploitative Innovation