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The Role Of Entrepreneurial Orientation As A Mediator In The Social Media Usage On Business Performance Of Homestay Industry In Malaysia

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dc.contributor.authorMickle, Sharon Ann
dc.date.accessioned2026-08-21T01:11:58Z
dc.date.available2026-08-21T01:11:58Z
dc.date.issued2025-09
dc.description.abstractSocial media emerged as the most popular mechanism in the tourism industry. However, there is little research on the adoption of social media in the homestay operation. This research is an overview of a selection of past literatures and deeply focuses on the diffusion of information and communication technologies (ICTs) particularly social media in the homestay industries in Malaysia. In order to understand how social media usage (SMU) can bring evolution to homestay industries, it is vital to determine the main determinants that influence SMU for homestay business performance. Moreover, there is very less studies on the social media impact on business performance. This research will examine the intermediate role of Entrepreneurial orientation (EO) between social media usage and homestay business performance.
dc.identifier.urihttps://erepo.usm.my/handle/123456789/24874
dc.language.isoen
dc.subjectThe Role Of Entrepreneurial Orientation As A Mediator
dc.subjectThe Social Media Usage On Business Performance
dc.subjectHomestay Industry In Malaysia
dc.titleThe Role Of Entrepreneurial Orientation As A Mediator In The Social Media Usage On Business Performance Of Homestay Industry In Malaysia
dc.typeResource Types::text::thesis::master thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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