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Communication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study

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dc.contributor.authorSanthanasamy, Esther
dc.date.accessioned2025-10-21T02:45:56Z
dc.date.available2025-10-21T02:45:56Z
dc.date.issued2024-01
dc.description.abstractIn Malaysia, online wildlife trade is prevalent whereby social media sites such as Facebook (FB) and Instagram (IG) are used to advertise endangered animals. Even though online wildlife trade is a threat, not much studies have been conducted in the field of communication in Malaysia. Thus, this present study aims to examine the communication process between the sellers and buyers of wildlife on social media sites (FB and IG).
dc.identifier.urihttps://erepo.usm.my/handle/123456789/22866
dc.language.isoen
dc.subjectDigital ethnology
dc.subjectSocial media
dc.titleCommunication Strategies Framework In Wildlife Trafficking Using Social Media: A Netnography Study
dc.typeResource Types::text::thesis::doctoral thesis
dspace.entity.typePublication
oairecerif.author.affiliationUniversiti Sains Malaysia
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