Integrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.

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dc.contributor.authorMd Noor, Shuhaida
dc.date.accessioned2020-10-12T02:30:25Z
dc.date.available2020-10-12T02:30:25Z
dc.date.issued2004-01
dc.description.abstractA topic of growing interest in marketing communications is Integrated Marketing Communications (IMC). It is the philosophy and practice of systematically coordinating a brand's marketing communications elements, both through planned and unplanned messages. IMC is believed to be able to provide a better management of the traditional promotional mix as well as an improved management of customer contact points, thus bringing greater return on investment for a company's marketing communications activities.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/10403
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectIntegrated Marketing Communicationsen_US
dc.subjectMalaysiaen_US
dc.titleIntegrated Marketing Communications (IMC) As A Model And Its Application: An Exploratory Study In Malaysia.en_US
dc.typeThesisen_US
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