The Influence Of Internal And External Factors In Measuring The Innovativeness Among Housing Developers In Peninsular Malaysia

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dc.contributor.authorKamaruddeen, Ahmed Mohammed
dc.date.accessioned2018-08-14T07:38:19Z
dc.date.available2018-08-14T07:38:19Z
dc.date.issued2011-06
dc.description.abstractThe debate on the innovativeness status of the housing industry is ongoing and well documented in the literature. While some scholars opine that the housing industry is generally lagging behind other industries in terms of innovativeness, others contend that this claim does not reflect the actual condition of the industry which is innovative to a certain extent. Despite this, empirical studies in other industries have shown that certain firms’ internal and external factors do influence innovativeness of the firms. Coupled with the considerable attention on innovativeness in Malaysia in recent times, and the need for the Malaysian housing industry to be innovative in order to address the challenges it is facing, studies of innovativeness in the Malaysian housing industry are scarce. With regards to assessing the extent of innovativeness, this study aims at verifying the claim by some scholars in the literature about the innovativeness of housing industry. In addition, examining the internal and external factors influencing firms’ innovativeness in this study will enable stake holders in the industry to pay much attention to the factors that have been found to significantly influence firms’ innovativeness. The objectives of this study are to assess the extent of innovativeness among housing developers in Malaysia, and to examine the internal and external factors that influence their innovativeness. A Proportionate stratified simple random sampling was used to select 504 housing developers registered with the Real Estate and Housing Developers Association (REHDA) in eleven (11) states of the Malaysian Peninsula. A total 183 duly completed and valid questionnaires were returned, yielding 36.3 percent response rate. Descriptive statistics, the Likert scale interpretation and Rogers’ innovativeness category were used to achieve the first research objective. In addition, the second and third objectives were achieved by performing Pearson correlation and standard multiple regression analyses. Relating to the first objective, this study has found that housing developers are innovative and have taken up the “adopter” category of innovativeness.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/6305
dc.language.isoenen_US
dc.publisherUniversiti Sains Malaysiaen_US
dc.subjectThe influence of internal and external factorsen_US
dc.subjectin measuring the innovativeness among housing developersen_US
dc.titleThe Influence Of Internal And External Factors In Measuring The Innovativeness Among Housing Developers In Peninsular Malaysiaen_US
dc.typeThesisen_US
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