A Model Of Tourism Support By Local Residents In Pangkor Island, Malaysia

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Date
2014-08
Authors
Mola, Farzaneh
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Publisher
Universiti Sains Malaysia
Abstract
Given the fact that less empirical studies have been done in tourism support arena in small islands, this study contributed to available literature and proposed a structural model of tourism support. This study used sustainability attitude indicators, namely, environmental sustainability, long-term planning, community participation, and community-based tourism, as major predictors of local residents’ attitude toward tourism development in small islands as well as their subsequent support for that. Social exchange theory was employed as a theoretical basis in this study. The sample for this study was proportionally stratified on the basis of the local residents’ populations in the five major residential districts in Pangkor Island, as the study site. The model was tested through AMOS 18.0, a structural equation modeling package. The findings of the present study suggested that environmental sustainability, longterm planning, community participation, and community-based tourism were important determinants of local residents’ positive attitudes toward sustainable tourism development in the island in pre-developmental stage of tourism. Results indicated that the positive attitude of locals toward indicators of sustainable tourism development in the island made their constant support for tourism development in Pangkor. The theoretical and practical implications, along with limitations and suggestions for future studies were also discussed.
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Keywords
Sustainable Tourism Development
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