Sustainable food consumption: theory of planned behavior – the case of low income group in Penang, Malaysia.
| dc.contributor.author | Mohamed Shariff, Abdul Halim | |
| dc.date.accessioned | 2014-07-24T06:38:44Z | |
| dc.date.available | 2014-07-24T06:38:44Z | |
| dc.date.issued | 2010 | |
| dc.description.abstract | Poverty and environmental degradation are closely interrelated. While poverty results in certain kinds of environmental stress, the major cause of the continued deterioration of the global environment is the unsustainable pattern of consumption and production, particularly in industrialized countries, which is a matter of grave concern, aggravating poverty and imbalances Low-income consumers account for almost two-thirds of the world’s population and have a combined spending power of approximately US$ 5 trillion This research attempts to uncover the factors that cultivate the behavior of low income group in Penang Malaysia towards purchasing sustainable food product. Numerous researches have been conducted to understand green purchasing behavior but non focus on low income group food consumption behavior. The research is understand the consumption behavior of this group and factors that influence food consumption behavior of the low income group in Penang, Malaysia by looking at the attitude, perceive barriers, knowledge in sustainable consumption and personal norm of the group towards sustainable food consumption. The study has proved that positive attitude and knowledgeable society in sustainable food consumption have significant positive relationship towards intention to purchase sustainable food product and as expected with limited income of the low income group, perceive barrier have negative relation with intention to purchase sustainable food. On the other hand, personal norm have no significant relationship toward sustainable food consumption. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/19 | |
| dc.language.iso | en | en_US |
| dc.subject | Business Administration | en_US |
| dc.subject | Food Consumption | en_US |
| dc.title | Sustainable food consumption: theory of planned behavior – the case of low income group in Penang, Malaysia. | en_US |
| dc.type | Thesis | en_US |
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