Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity
| dc.contributor.author | Bidin, Rosmiza | |
| dc.date.accessioned | 2017-02-07T00:45:00Z | |
| dc.date.available | 2017-02-07T00:45:00Z | |
| dc.date.issued | 2016-02 | |
| dc.description.abstract | The study of corporate identity is a complex whereby managers have to consider the contextual nature of corporate identity interpretation and management, describing corporate identity close to the operating environment, and to the thinking of people in management. The study of corporate identity elements from the perception of management in Asia, particularly in Malaysia is limited. Therefore this study tries to fill the gap and enrich the data on the understanding of corporate identity elements in Malaysia. We choose to study government link in Malaysia because government linked company play an important role in economic development, and providing job opportunities. especially in developing nations. However, experience of many countries demonstrates that GLCs are usually less efficient than non-GLCs as measured by their economic performance. Since the government had introduced the GLC transformation programme since 2004 to improve GLC’s performance, it is therefore very important to investigate GLC’s corporate identity from the managerial perspective. Specifically, there are two main research questions to guide this study. Upper management’s perception on the elements and management of corporate identity will be assessed from three steps derived from the literature: the foundation of identity infrastructure, the identity strategy and the identity expression. This study employs qualitative, case study method where two GLCs were approached and four higher level managers (the Chairman, the CEO, the Vice President, and the Corporate Communication Manager) were interviewed. Organisational documents were also used to triangulate the data. Result confirmed that the GLS’s upper management perception on the elements of corporate identity is parallel to the literature. We also introduce newly emerging factor, which is the role of government in influencing corporate identity process. The findings could be used to increase the knowledge about the understanding of corporate identity elements especially on its conceptions and management. As noted earlier, despite the voluminous literature the corporate identity concepts remain unclear and ambiguous, and have been used with other terms interchangeably and imprecisely. After comparing different understanding from Malaysia and international literature, across countries, across time (modern versus traditional), and across job specifications (practitioners versus academicians), it is expected that a detailed understanding on the corporate identity elements will be achieved and clarified. In addition, this study will generate new knowledge by introducing conceptions significant to Asian culture and the way of doing business. | en_US |
| dc.identifier.uri | http://hdl.handle.net/123456789/3676 | |
| dc.language.iso | en | en_US |
| dc.publisher | Universiti Sains Malaysia | en_US |
| dc.subject | Corporate identity | en_US |
| dc.title | Perspectives Of Cimb And Tnb In Developing And Managing Of Corporate Identity | en_US |
| dc.type | Thesis | en_US |
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