A Hermeneutic Phenomenological Study On The Meaning Of Compliance Towards Jakim Halal Logo Requirements For Malaysian Halal Certified Food Manufacturers
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Date
2011-01
Authors
Othman, Rosly
Journal Title
Journal ISSN
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Publisher
Universiti Sains Malaysia
Abstract
The globalisation of the world has significantly facilitated the international movement of food products between Muslim and non Muslim countries. Along with other Muslim countries in the world, Malaysia is also actively participating in the international trade of halal food. Within the halal food industry, this means that the Islamic authorities must be able to ensure the halal status of all food products available to Muslim consumers so that the needs of this population can be fulfilled. One way of doing this is through the use of JAKIM halal logo certification. Such action is a dynamic and increasingly prevalent model of halal status assurance. This research is about understanding the meaning of compliance towards JAKIM halal logo requirements through everyday experiences of the food manufacturers. As such, this study provided an opportunity to explore and interpret the live experiences of 15 JAKIM halal certified food manufacturers (participants) in Malaysia. Philosophically, this interpretive study was informed by hermeneutics phenomenology of Heidegger, Gadamer and Van Manen. The phenomenon of interest is compliance, a thing that is usually taken for granted in the daily operations. Nevertheless, most of the knowledge already acquired and empirically
proven about the phenomenon is linked to issues prior to the certification. Therefore, the study design sought to put aside these known areas and investigate closely to what the participants themselves have to say about compliance in their daily operations after being certified with the JAKIM halal logo. The researcher interviewed a total of 15 participants individually using a semi-structured interview method. Mainly, the conversations were focused on gathering information of particular daily operations as well as the participants’ reflections on compliance.
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Keywords
The meaning of compliance towards JAKIM halal logo requirements , through everyday experiences of the food manufacturers